You have a great product or service (make that life-changing product, in your opinion anyway…), so, eventually, customers will come, right?

Unfortunately, research shows what you have to offer means less than how the website offering the product or service appears. So, contrary to the adages we’ve been taught for as long as we can remember - that we shouldn’t judge a book by its cover, that looks aren’t everything – don’t apply to the web, particularly to gaining enough trust to sell yourself to visitors.

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