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Archive for December, 2007

Search Engines: Cool, New Features vs. Trusted, Familiar Results

Friday, December 28th, 2007

Are the new features some search engines are announcing enough to win over loyal searchers from trusted engines?

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Taking More of the Mystery Out of Marketing

Friday, December 14th, 2007

We’ve already told you all the great things you can find out about your marketing results with internet marketing and website tracking, but internet marketing gives you control even before you decide exactly what message you’re going to market.

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Taking the Mystery Out of Marketing

Monday, December 3rd, 2007

Internet marketing is often a mysterious topic that business owners face with skepticism. You know how a print ad works: You give a publication your creative, and you know you’ll be able to see it on a certain page of that publication. With the internet, you know you want more visitors to your website and you know what words you’d like them to find you for in the search engines, but how do you get from these ideas to results? How do you know it’s going to work when no one has a guarantee with Google? While internet marketing is certainly a less familiar form of marketing than print or television advertising, there’s much more certainty and far fewer guesses with this type of marketing than with traditional marketing.

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