Broadcasters, entertainers, marketing geniuses, and savvy professionals in just about every industry have remained loyal to a particular maxim since time immemorial:
Know thy audience.

Whether giving a speech, writing an article, or even picking up the phone, the value of knowing who you’re addressing can never be overstated.

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As Internet marketers and web developers, we’re partial to interactive marketing as a successful and innovative medium.

But recent news proves we’re not alone in our bias.

A May 2009 article from BizReport.com notes:

“Within the next year,  interactive marketing efforts will increase by 11%, to reach $25.6 billion. The report, from Forrester Research, predicts that by 2014 the interactive spend will top $50 billion.”

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August Ash, Inc. is proud to have been featured in the Minneapolis/St. Paul Business Journal in April.

Check out the article detailing businesses weathering the recession at the link below:

August Ash thriving in recession; helping other firms weather it

Social media. Two small words that have set off a whirlwind of conversation and activity.
It’s everywhere, and it’s being used by everyone, from businesses and individuals to teenagers and grandparents.

You might not think you know much about it, but in reality, you might know more than you think.
Directly or indirectly, you might even be participating already! (more…)