Your Website On Phones, Tablets, and Other Mobile Devices

The final sales numbers from 2010 made it official: mobile devices now play a bigger role than ever before when it comes to how people view your website. The evidence shows that smartphones have surpassed PCs in sales, but the need for mobile-friendly sites goes back long before this recent report.

The fact is, fewer and fewer of your customers are visiting your site from their office desk or home PC. They’re viewing it on their smartphone or tablet while riding the train, standing in line, watching TV, and even during business meetings.

How Does My Site Look on a Smartphone?
If you haven’t asked yourself yet, now would be a good time to do so. What does your website look like on a smartphone or tablet device?

If you’re not asking the question yet, maybe it’s because you yourself aren’t browsing the web from a mobile device . If that’s the case, don’t trick yourself into thinking that your customers are in the same boat. You’d be surprised who uses their phone to make business decisions every day, and how many of your customers are doing it right now.

Good to Know
When you hear buzz about mobile sites, it might help to know the following:

• Websites do not display the same way on phones and tablet devices as they do on desktop PCs and laptops. Mobile-friendly websites are designed and built specifically for use on mobile devices; standard websites are not. As anyone who’s tried to view a conventional website on their iPhone can attest to, if a site wasn’t created expressly for mobile browsing, it’s immediately obvious.
• Mobile-friendly sites typically don’t feature as much content or information as their conventional counterparts. There are a few reasons for this, but primarily it helps visitors navigate more quickly and easily.
• Sites will even appear differently depending on the device and browser. This has been a reality for years even on desktop machines, and is equally significant when it comes to mobile devices.
• If you have Google Analytics installed on your site, you can see who’s already trying to view your site on mobile devices. This reporting will even let you break out mobile visits by specific devices, operating systems, and carriers.
• Mobile-friendly websites are not the same as apps.

With this in mind, take another look at what your customers are seeing when they visit your website on their mobile devices. If you agree that a mobile-friendly site could capture those visitors more effectively, we can make that possible.

Contact us today for a complimentary one-hour site assessment, and let us demonstrate how August Ash can bring your website to more people in more places more often.