Standing Out Among Your Competitors

One of the questions asked by many website owners interested in ranking better is:

What keywords are my competitors using?

To begin with, it doesn’t matter as much as you may think.

Your competitors might be getting more traffic than you. And the keywords they’re targeting might be helping that. But unless you have privileged access to their site’s analytics—which you don’t—you can’t know for sure. Copying the keyword strategy of another website could actually backfire on your own site's performance, perhaps even in irreversible ways. This is especially true when you don't know what's been done behind the scenes for that other site, or why it was done.

Fortunately, you don't have to know everything about your competitor to rank well. You just have to know everything about yourself.

When the Minneapolis Internet Marketing team at August Ash executes keyword research, we do include competitor and industry exploration as part of the process. But we’ve found a smarter way to get traffic than blindly following what the pack is doing. We use a diverse approach to ranking better for lucrative keywords.

It Begins with an SEO Foundation
Keyword research is the first tier of our SEO strategy, and for good reason. Once we have a better idea of which keywords will do the most for your site, we can help you leverage that knowledge to meet your online goals.

Contact us today if you’d like to learn how a smarter strategy can help your site perform better in the search engines. It takes less than 60 seconds to tell us you’re interested in a free SEO assessment, and there’s no obligation to buy anything.