Blog Posts in September 2011

Sep 30, 2011

If there's any truth to the old saying that "you never get a second chance to make a first impression," then it's especially true in the case of your website's home page.

Your home page is, in many cases, the first online exposure customers will have to your brand. Even your existing...

Sep 26, 2011

One of the biggest advantages of using pay-per-click (PPC) advertising is the timeliness of it. You can create campaigns, make changes, and see results almost in real time.

It's unfortunate, and a little ironic, then that many...

Sep 8, 2011

When marketing your site via PPC (pay per click) campaigns, it's easy to get caught up in the myriad options available within your management platform, like AdWords for example.

There are at...