How Fresh is Your Pay-Per-Click Campaign?

One of the biggest advantages of using pay-per-click (PPC) advertising is the timeliness of it. You can create campaigns, make changes, and see results almost in real time.

It's unfortunate, and a little ironic, then that many PPC campaigns get overlooked throughout the course of time. What began as a strategic endeavor to increase qualified traffic, for some websites, has devolved into an outdated PPC account.

Simply put, your PPC advertising, like everything else about your Internet marketing, will begin to suffer if left to maintain itself.

That's where having a dedicated partner can play a significant role in making sure that your PPC budget is benefitting you--not someone else.  At August Ash, we're frequently called upon to bring new life and a revamped strategy to existing pay-per-click campaigns like AdWords and Facebook ads.

If you haven't looked at your current PPC landscape recently, we encourage you to give it a closer inspection and see where it's helping (or hurting) your goals.  And if you'd like to get better perspective on your present situation, we can help you assess what needs to be done, and develop a plan to reach more visitors more effectively.

Some of the first things we'll look at include:

1. Keywords. Are they current and still relevant to your website?
2. Landing pages. Are your ads linking to the most appropriate pages of your website?
3. Ad text. Is it time to create some additional ads that better reflect your business or not-for-profit? Probably.
4. Campaign settings. As part of your account's regular maintenance, your campaign settings should be reviewed for accuracy and potency.