3 Ways to Better Manage Your Blogging

By now, you probably understand the advantages of good blogging, and its role in smart Internet marketing. If your still unfamiliar with the benefits and how to make use of them, check out some of our previous blogs on the topic.

But knowing that blogs are a great way to help visitors and search engines want to work with you is only one part of the process. In fact, even know what to do isn't enough by itself. You have to be able to take those tips and best practices, and find a way to manage them.

Like a lot of other things around your office, if blogging is going to work effectively, the key is longevity.

Do We Really Need a Plan?

If you have so much free time that you're often looking for ways to stay busy in the office, maybe you don't need a blog management plan. If you're like all the rest of us, though, having some simple practices in place to make sure you blog consistently will be extremely helpful.

We've found that it's pretty easy to get excited about a new blog and all that it can offer your site's visitors. However, when that initial novelty wears off, it can become hard for organizations to keep the fire going.

Blog Smarter, Not Harder

Because blogging may eventually start to feel like work (if it hasn't already), you're better off planning ahead now--before you lose interest completely and throw in the towel. That's why we're sharing 3 tips to help you stay on top of your blog, and to continue letting it work for you, not the other way around.

1. Don't overcommit yourself. Assess your bandwidth and resources, in terms of people who can help and the amount of time they'll be able to contribute. If 2 blog posts a month is all you can realistically do for now, start with that. It will help your readers have better expectations for new posts, and it will save the discouragement you might face by not living up to your plans for a new blog post every day.
2. Assign blogging responsibilities. Unless you're the only one on staff, you probably have others around you who can help shoulder the load. Share the duty of writing if you can, and use a predertimined schedule to keep everyone on track (though, having one editor who has the final say is important). Even if you'll be the only one writing the posts, you may be able to get others' help in obtaining relevant stock images, taking original photos, and researching new blog topics.
3. Push through the rough spots. You won't always have something new and exciting to share with your readers. But don't let a brief dry spell turn into the untimely death of your blog. Whether you realize it or not, you'll always have something useful to write about. Think about recent conversations you've had with potential or existing customers. If they were interested in that topic, chances are your readers will be, too.

Tip #4

Finally, if you're new to blogging and could benefit from some help in laying out a solid strategy, August Ash is here for you. We help customers with new blogs (and some who have been doing it for years) get better results through our Internet marketing consultation and work. If you're interested in learning more, let us know today.