Where Does Your Social Media Activity Lead?

When using social media for business (or nonprofit) purposes, it's a good idea to make sure the content of your interactions is useful for your audience. In this blog, we've talked about using Facebook for business, how to use Twitter, how to make your social media count, and four social media mistakes businesses can avoid. These tips are all designed to help the business social media manager keep that activity focused, relevant, and useful.

But with all the effort that can go into making your content better, it's possible to occasionally overlook one of the key elements of successful business social media: Where does audience go next?

While your conversations with audiences on Facebook, YouTube, LinkedIn, and other sites shouldn't be all about converting participants to customers, it would be nice if that actually happened from time to time, no?

Well that conversion process, which is probably designed to culminate on your website, can be aided by your hard work in the social media channels. If you haven't looked at this process lately, and scrutinized how effectively your site is handling visitors who arrive by way of your social media profiles, don't delay. Neglecting this stage of the conversion process would be like leaving the kitchen faucet running while you're on vacation; don't waste your resources.

To start with:

1. Make sure any links in your social media profiles that point back to your website are working properly. For that matter, make sure you're taking advantage of these linking opportunities at each site. For those who want to learn more about you, this step will make that easier.
2. Without going overboard, look for opportunities to include a link to your site's Services or Contact page within appropriate updates. You [should] have great content on your website already; might as well take advantage of it by referencing it in online conversations.
3. Tease deeper pages of your site in social media updates. Make participants want to hear more. For example: "Ever wondered what a Magento is, or what it's used for? Find the answer here http://bit.ly/t0mgZI."
4. And perhaps most important, make sure your website is ready for visitors. No amount of outstanding social media work can compensate for, or salvage, a bad experience once that traffic lands on your website. If your website isn't optimized for visitor experience, make that your new top priority.

Whatever stage of your social media and conversion process you're struggling with, August Ash has been there and done that. Let us help you get more from what you already have. To learn more about what we provide, and how it can show measurable results for your business, schedule a no-charge consultation right now.