Branding

Preparing to Conquer 2012's New Challenges

Submitted by tkarlberg on December 22, 2011

The businesses that succeed today are the ones who recognize that shopping channels change, outreach methods change, and communication tools change, but one aspect through it all hasn't changed: customer service rules and best practices.

The burden on companies now in the age of Tweets and Likes is not much different than it was fifty years ago. We still need to provide outstanding experiences to our customers. The vehicle has just evolved a little.

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Free Tips for Writing Your "About" Page

Submitted by tkarlberg on July 26, 2011

Your “About” page is often the first page a visitor clicks into after arriving at your site. So this page is a good opportunity to tell new visitors what makes you unique.

When writing this page, consider some of the questions or comments you already hear from your existing and potential customers, and then try to proactively answer them in the content of your page.

Along with this information, think about including the following:

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Blogging: A Different Kind of Business Communication (Part 1 of 3)

Submitted by tkarlberg on May 10, 2011

Somewhere between the detail of a full book and the brevity of a 140 character tweet, is the blog.

Blogs are different than just about all of the other writing you've done (or outsourced) for your company, and they carry different expectations than your standard web content. One of the unique qualities of a blog is that companies can disseminate news and information in a tone that’s different from the rest of the copy on their site.

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Standing Out Among Your Competitors

Submitted by tkarlberg on April 13, 2011

One of the questions asked by many website owners interested in ranking better is:

What keywords are my competitors using?

To begin with, it doesn’t matter as much as you may think.

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Your Website On Phones, Tablets, and Other Mobile Devices

Submitted by tkarlberg on March 24, 2011

The final sales numbers from 2010 made it official: mobile devices now play a bigger role than ever before when it comes to how people view your website. The evidence shows that smartphones have surpassed PCs in sales, but the need for mobile-friendly sites goes back long before this recent report.

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Increase Branding with PPC Advertising

Submitted by augustash on August 11, 2009

Why pay for traffic in search engines' paid listings, if you can achieve high organic rank - the gift that keeps on giving with traffic, leads, and sales?

First, to digress a bit and to speak to an area near and dear to our hearts, high organic rank isn't really free anymore.

With more and more business turning to online marketing, and in large part to search engine marketing, the competition for the first few listings of the search engine results is only growing. The sites ranking at the top of the results for competitive terms are paying in some way - either directly paying a search engine optimization/marketing company or paying with their own time and resources.
See our blog post "Search Engine Optimization: Not As Exciting As Magic" for much more on this topic.

But, now on to our main point:
Why would you need paid search advertising once you've achieved high organic search engine rank?

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Three Reasons You Should Blog

Submitted by augustash on June 23, 2009

There's a 100 percent chance you've read at least one blog in your life. (It's what you're doing right now.) Easier, faster, and cheaper than building a full website, a blog is a convenient way for individuals to establish their own online presence.

But it's not just a fun way for self-appointed authors to recap the last American Idol over their lunch break. Blogging has opened the door for businesses and organizations to disseminate useful, relevant information to their customers (existing and prospective) in ways that no other media traditionally offered.

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Know Thy Audience

Submitted by augustash on May 26, 2009

Broadcasters, entertainers, marketing geniuses, and savvy professionals in just about every industry have remained loyal to a particular maxim since time immemorial:
Know thy audience.
Whether giving a speech, writing an article, or even picking up the phone, the value of knowing who you're addressing can never be overstated.Broadcasters, entertainers, marketing geniuses, and savvy professionals in just about every industry have remained loyal to a particular maxim since time immemorial:
Know thy audience.

Whether giving a speech, writing an article, or even picking up the phone, the value of knowing who you're addressing can never be overstated.

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Color and Branding: What Your Scheme Says

Submitted by augustash on April 14, 2009

You know color makes your marketing materials more appealing and exciting. The colors that represent your company do a lot more than add visual interest, though.

Your color scheme informs people what your company stands for through visual color associations.

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The Logo Design Process: Pay Attention!

Submitted by augustash on March 26, 2009

Your logo is one of the most important aspects of your brand.  It's on your letterhead, your business card, your website, and just about anything else related to your business.  Basically, it's everywhere, and so, it deserves your attention. The best logos have the ability to support all other branding elements in a fluid, easily-digestible manner. They should also have the ability to be cultivated over a long period of time and grow with your business.

You know what your business does and the values behind it. But how should these values look?

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