Branding

Your “About” page is often the first page a visitor clicks into after arriving at your site. So this page is a good opportunity to tell new visitors what makes you unique.

When writing this page, consider some of the questions or comments you already hear from your existing and potential customers, and then try to proactively answer them in the content of your page.

Along with this information, think about including the following:

One of the questions asked by many website owners interested in ranking better is:

What keywords are my competitors using?

To begin with, it doesn’t matter as much as you may think.

Why pay for traffic in search engines' paid listings, if you can achieve high organic rank - the gift that keeps on giving with traffic, leads, and sales?

First, to digress a bit and to speak to an area near and dear to our hearts, high organic rank isn't really free anymore.

With more and more business turning to online marketing, and in large part to search engine marketing, the competition for the first few listings of the search engine results is only growing. The sites ranking at the top of the results for competitive terms are paying in some way - either directly paying a search engine optimization/marketing company or paying with their own time and resources.
See our blog post "Search Engine Optimization: Not As Exciting As Magic" for much more on this topic.

But, now on to our main point:
Why would you need paid search advertising once you've achieved high organic search engine rank?

Broadcasters, entertainers, marketing geniuses, and savvy professionals in just about every industry have remained loyal to a particular maxim since time immemorial:
Know thy audience.
Whether giving a speech, writing an article, or even picking up the phone, the value of knowing who you're addressing can never be overstated.Broadcasters, entertainers, marketing geniuses, and savvy professionals in just about every industry have remained loyal to a particular maxim since time immemorial:
Know thy audience.

Whether giving a speech, writing an article, or even picking up the phone, the value of knowing who you're addressing can never be overstated.