You know color makes your marketing materials more appealing and exciting. The colors that represent your company do a lot more than add visual interest, though.

Your color scheme informs people what your company stands for through visual color associations. (more…)

Your logo is one of the most important aspects of your brand.  It’s on your letterhead, your business card, your website, and just about anything else related to your business.  Basically, it’s everywhere, and so, it deserves your attention.

You know what your business does and the values behind it. But how should these values look? (more…)

From your day to day business conduct to your logo and print materials, people are paying attention - people that could be your customers some day.  And whether it’s conscious or unconscious, how you represent yourself visually gives customers a first - and often lasting - impression of your business.  If you don’t think about how you’re portraying your business, why would your potential customers think about it either?

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