Email Marketing

Preparing to Conquer 2012's New Challenges

Submitted by tkarlberg on December 22, 2011

The businesses that succeed today are the ones who recognize that shopping channels change, outreach methods change, and communication tools change, but one aspect through it all hasn't changed: customer service rules and best practices.

The burden on companies now in the age of Tweets and Likes is not much different than it was fifty years ago. We still need to provide outstanding experiences to our customers. The vehicle has just evolved a little.

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The Email Marketing Decision

Submitted by tkarlberg on July 19, 2011

Our Love-Hate Relationship with Email
As consumers and as marketers, most of us have a love-hate relationship with email.

As recently as 2009, studies showed that it was the most popular online activity, favored by 87% of North Americans as their primary online communication tool. As marketers, email is a quick way to communicate directly with customers.

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How To: Use Email Marketing

Submitted by augustash on September 11, 2009

We met with a new client recently who runs a brick and mortar retail store, and with the help of a Magento ecommerce solution we'll be implementing for them, they will soon be reaching a bigger market online.

We weren't surprised to learn that this client was open, even excited, about the potential of using email to reach new buyers. When used as part of a cohesive Internet marketing strategy, email marketing (e-newsletters, e-blasts, etc) are an effective and sometimes, lucrative way to bring specific messages to specific audiences.

Here at August Ash, anytime we include something as part of a comprehensive SEM plan, we begin with a strategy, and email marketing is no exception. If you're entertaining the possibility of beginning a new email campaign, or refocusing an existing one, consider the following.

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Effective Email Marketing

Submitted by augustash on July 27, 2009

Email. Used and abused.

For most of us today, email is an essential part of both our personal and work lives. If we don't check our email for a few days, we probably feel lost. And if we don't receive any emails for a day, we think something's wrong.

Yet, we all see how email is abused daily. Even if we're very careful with where we put our addresses online, chances are some junk mail - maybe a lot of junk mail - makes it to our inboxes.

Because of our love hate relationship with email, it's no surprise that there are mixed attitudes toward email marketing.
It's a direct, affordable way to communicate with your customers. But you don't want to be that pest that's cluttering their inboxes.

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Know Thy Audience

Submitted by augustash on May 26, 2009

Broadcasters, entertainers, marketing geniuses, and savvy professionals in just about every industry have remained loyal to a particular maxim since time immemorial:
Know thy audience.
Whether giving a speech, writing an article, or even picking up the phone, the value of knowing who you're addressing can never be overstated.Broadcasters, entertainers, marketing geniuses, and savvy professionals in just about every industry have remained loyal to a particular maxim since time immemorial:
Know thy audience.

Whether giving a speech, writing an article, or even picking up the phone, the value of knowing who you're addressing can never be overstated.

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Taking More of the Mystery Out of Marketing

Submitted by augustash on December 14, 2007

We've already told you all the great things you can find out about your marketing results with internet marketing and website tracking, but internet marketing gives you control even before you decide exactly what message you're going to market.

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Taking the Mystery Out of Marketing

Submitted by augustash on December 3, 2007

Internet marketing is often a mysterious topic that business owners face with skepticism. You know how a print ad works: You give a publication your creative, and you know you'll be able to see it on a certain page of that publication. With the internet, you know you want more visitors to your website and you know what words you'd like them to find you for in the search engines, but how do you get from these ideas to results? How do you know it's going to work when no one has a guarantee with Google? While internet marketing is certainly a less familiar form of marketing than print or television advertising, there's much more certainty and far fewer guesses with this type of marketing than with traditional marketing.

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