We met with a new client recently who runs a brick and mortar retail store, and with the help of a Magento ecommerce solution we’ll be implementing for them, they will soon be reaching a bigger market online.

We weren’t surprised to learn that this client was open, even excited, about the potential of using email to reach new buyers. When used as part of a cohesive Internet marketing strategy, email marketing (e-newsletters, e-blasts, etc) are an effective – and sometimes, lucrative – way to bring specific messages to specific audiences.

Here at August Ash, anytime we include something as part of a comprehensive SEM plan, we begin with a strategy, and email marketing is no exception. If you’re entertaining the possibility of beginning a new email campaign, or refocusing an existing one, consider the following.
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Email. Used and abused.

For most of us today, email is an essential part of both our personal and work lives. If we don’t check our email for a few days, we probably feel lost. And if we don’t receive any emails for a day, we think something’s wrong.

Yet, we all see how email is abused daily. Even if we’re very careful with where we put our addresses online, chances are some junk mail - maybe a lot of junk mail - makes it to our inboxes.

Because of our love hate relationship with email, it’s no surprise that there are mixed attitudes toward email marketing.
It’s a direct, affordable way to communicate with your customers. But you don’t want to be that pest that’s cluttering their inboxes.
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