Our last blog post weighed the new features some search engines are offering against the trusted results users receive from others – namely, Google. New data may answer the question posed as to how long it will take - if any length of time is long enough – for new features from other search engines to draw loyal searchers away from Google. But from a perspective of searcher loyalty, is Google really the clear winner?

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We’ve already told you all the great things you can find out about your marketing results with internet marketing and website tracking, but internet marketing gives you control even before you decide exactly what message you’re going to market.

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Internet marketing is often a mysterious topic that business owners face with skepticism. You know how a print ad works: You give a publication your creative, and you know you’ll be able to see it on a certain page of that publication. With the internet, you know you want more visitors to your website and you know what words you’d like them to find you for in the search engines, but how do you get from these ideas to results? How do you know it’s going to work when no one has a guarantee with Google? While internet marketing is certainly a less familiar form of marketing than print or television advertising, there’s much more certainty and far fewer guesses with this type of marketing than with traditional marketing.

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Google AdWords ads… those sponsored listings on the top and side of your Google search results…are probably the closest thing you can get to a guaranteed rank in Google. But, as the methods Google uses to determine natural rankings can change quickly enough to make you dizzy, so can the methods they use to determine Google AdWords rank. (And yes… people do look at these ads…and even click on them… and give your business money… all in a few easy steps, which Google tracks for you).
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