As our previous post mentioned, a lot goes into writing good copy for the web. While you may not be able to write perfect web copy with attention to every detail, here’s a list of some very general points you can use to get started.

(more…)

A web design that looks nice does just that – it looks nice. You don’t want to scare off potential customers with a site that looks outdated or unreliable, but after visitors look at your site, chances are you’d like them to do something more. Websites are some of the greatest marketing tools created, but just having something out on the Internet isn’t enough. First, you need your potential customers to find it. And second, once they get there, you need to give them a reason to take action. One thing you can do to accomplish both of these goals is to get good, informative copy on your website. (more…)