Recent research from the PEW Internet and American Life Project says that while more than half of Americans (66%) that are online have made a purchase online, three quarters of them (75%) either agree or strongly agree that they don’t like giving out their credit card and other personal information online. So, what does this mean for your retail business and taking it online? Does Internet users’ skepticism of the security of their online information prevent them from actually making purchases? And, more importantly, is there anything you can do to ease this concern?

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As our previous post mentioned, a lot goes into writing good copy for the web. While you may not be able to write perfect web copy with attention to every detail, here’s a list of some very general points you can use to get started.

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You have a great product or service (make that life-changing product, in your opinion anyway…), so, eventually, customers will come, right?

Unfortunately, research shows what you have to offer means less than how the website offering the product or service appears. So, contrary to the adages we’ve been taught for as long as we can remember - that we shouldn’t judge a book by its cover, that looks aren’t everything – don’t apply to the web, particularly to gaining enough trust to sell yourself to visitors.

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