Pay Per Click

5 Blogs From 2011 Worth a Second Read

Submitted by tkarlberg on February 22, 2012

If you've been following the August Ash blog since the beginning, you know that we picked up some steam in 2011, blogging more earnestly than previously. It wasn't simply that we had more to talk about than before; we wanted to more intentionally demonstrate the effectiveness of this [almost] free tool for us and our customers who might be in the same boat.

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How Fresh is Your Pay-Per-Click Campaign?

Submitted by tkarlberg on September 26, 2011

One of the biggest advantages of using pay-per-click (PPC) advertising is the timeliness of it. You can create campaigns, make changes, and see results almost in real time.

It's unfortunate, and a little ironic, then that many PPC campaigns get overlooked throughout the course of time. What began as a strategic endeavor to increase qualified traffic, for some websites, has devolved into an outdated PPC account.

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Better Landing Pages = Better Conversion Rates

Submitted by tkarlberg on September 8, 2011

When marketing your site via PPC (pay per click) campaigns, it's easy to get caught up in the myriad options available within your management platform, like AdWords for example.

There are at least a dozen components you can spend time optimizing, from keywords and ad text to individual bids and geographical targeting.

What can sometimes get overlooked, however, if you're only giving thought to the ads themselves, are your landing pages.

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Targeting Seasonal Keywords for Increased Profit and Traffic

Submitted by augustash on July 23, 2010

Summer’s Here! Are you targeting seasonal keywords for a solid PPC campaign?

When taking advantage of search engine optimization and Pay Per Click (PPC) to increase your traffic and profits, the use of well-researched keywords is crucial. If you have an e-commerce site, for example, your relevant and targeted keywords are key to cultivating return customers.

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Increase Branding with PPC Advertising

Submitted by augustash on August 11, 2009

Why pay for traffic in search engines' paid listings, if you can achieve high organic rank - the gift that keeps on giving with traffic, leads, and sales?

First, to digress a bit and to speak to an area near and dear to our hearts, high organic rank isn't really free anymore.

With more and more business turning to online marketing, and in large part to search engine marketing, the competition for the first few listings of the search engine results is only growing. The sites ranking at the top of the results for competitive terms are paying in some way - either directly paying a search engine optimization/marketing company or paying with their own time and resources.
See our blog post "Search Engine Optimization: Not As Exciting As Magic" for much more on this topic.

But, now on to our main point:
Why would you need paid search advertising once you've achieved high organic search engine rank?

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Quality Score: Just Another Google Puzzle?

Submitted by augustash on November 28, 2007

Google AdWords ads - those sponsored listings on the top and side of your Google search results - are probably the closest thing you can get to a guaranteed rank in Google. But, as the methods Google uses to determine natural rankings can change quickly enough to make you dizzy, so can the methods they use to determine Google AdWords rank. (And yes - people do look at these ads and even click on them.) AAI can help you maintain and make recommendations on your AdWords account as part of our Internet Marketing Services.

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