Social Media

Where Does Your Social Media Activity Lead?

Submitted by tkarlberg on December 28, 2011

When using social media for business (or nonprofit) purposes, it's a good idea to make sure the content of your interactions is useful for your audience.

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Preparing to Conquer 2012's New Challenges

Submitted by tkarlberg on December 22, 2011

The businesses that succeed today are the ones who recognize that shopping channels change, outreach methods change, and communication tools change, but one aspect through it all hasn't changed: customer service rules and best practices.

The burden on companies now in the age of Tweets and Likes is not much different than it was fifty years ago. We still need to provide outstanding experiences to our customers. The vehicle has just evolved a little.

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What Are Facebook "Likes" Worth to Your Business?

Submitted by tkarlberg on December 19, 2011

If you're managing your business or nonprofit's Facebook page, how are you gauging the success of your efforts? If it's simply the number of likes your page has, the following argument is worth reading.

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Business Pages Now Available on Google+

Submitted by tkarlberg on November 11, 2011

Google has now opened the door for businesses, brands, products, artists, and other non-individual type users to represent themselves on Google+.

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Adults Own Facebook (Social Media Stats)

Submitted by tkarlberg on November 3, 2011

If you follow our blog regularly, you've probably heard enough evidence for the viability of social media as a component of your overall Internet marketing strategy. But in case some skepticism lingers about the value of tools like Facebook for "grown-up" purposes, especially in regards to business goals, maybe these numbers will help shed some light.

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4 Social Media Truths, Part 4

Submitted by tkarlberg on November 2, 2011

In this abbreviated blog series, we've acknowledged that social media...

  1. has created an open environment where your brand may be discussed honestly,
  2. will shape your company's or non-profit's public image, and
  3. is here to stay.

This leaves one last (but hugely important) item in our 4 Social Media Truths series.

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4 Social Media Truths, Part 3

Submitted by tkarlberg on November 1, 2011

Recently in our blog, we've recognized that with the help of social media, your brand is already public, and your brand will be shaped by social media. But these truths are only significant if social media is here to stay, right? After all, you've seen business trends come and go several times in the past.

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4 Social Media Truths, Part 2

Submitted by tkarlberg on October 31, 2011

In part 1 of the series, we discussed how your brand is already public. Your decision to participate will happen irrespective of others' decisions to talk about your brand in their personal and public conversations online.

That might sound scary to some business owners, but for many, it presents a great opportunity. Which leads into our Social Media Truth #2...

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4 Social Media Truths, Part 1

Submitted by tkarlberg on October 27, 2011

There’s a lot being said about social media today. But behind the ongoing conversation are a few basic facts that sometimes get taken for granted. As you consider your brand’s involvement with social media, take a moment to make peace with a few truths you may not have processed yet. It might help in your future decision making.

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Blogging: Now What? (Part 3 of 3)

Submitted by tkarlberg on June 21, 2011

In our recent posts about the advantages of blogging for business (part 1 and part 2), we discussed how blogging is different from most forms of business communication, and why it makes sense from an SEO (search engine optimization) perspective.

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