Keyword research is foundational to the success of your site’s performance in search engines. You already know that. You also know that few people understand your industry better than you do, making you a great resource for keywords to target on your site.

What you may not realize, though, is how many keywords you’ve already overlooked.
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If, as we’ve suggested before, the pages of static content on your website are the conference room, think of your blog as the reception area of your office where engaging with new and existing customers is a bit more relaxed and personal.

We’ve talked about the tone of blogging, and some points to remember when communicating with your audience via this medium, but today it’s all about the details. Assuming you already know what you want to say, and approximately how you want to say it, now it’s time to get it onto the page.
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Whether your purpose is to make money, endorse a cause, or cast a vision to the masses, if you own a website you want it to be as successful as possible. And one of the most ubiquitous ways of measuring success relates to how your site ranks in Google’s SERPs (search engine results pages). As such, just about every website owner has asked at one time or another, “How do I rank higher in Google?”
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