Google AdWords ads… those sponsored listings on the top and side of your Google search results…are probably the closest thing you can get to a guaranteed rank in Google. But, as the methods Google uses to determine natural rankings can change quickly enough to make you dizzy, so can the methods they use to determine Google AdWords rank. (And yes… people do look at these ads…and even click on them… and give your business money… all in a few easy steps, which Google tracks for you).
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Many of us today can’t imagine our lives without the Internet – for better or for worse. Some of us - present company included - literally make a living through the Internet, whether that be through web design and marketing or online sales. Sometimes, though, we’d do anything just to have a day with no email, online news, or instant messaging.

Seeing so many people chained to their laptops and blackberries, it can seem hard to imagine a society more addicted to the Internet than our own – but clearly, South Korea is in the lead.

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As our previous post mentioned, a lot goes into writing good copy for the web. While you may not be able to write perfect web copy with attention to every detail, here’s a list of some very general points you can use to get started.

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A web design that looks nice does just that – it looks nice. You don’t want to scare off potential customers with a site that looks outdated or unreliable, but after visitors look at your site, chances are you’d like them to do something more. Websites are some of the greatest marketing tools created, but just having something out on the Internet isn’t enough. First, you need your potential customers to find it. And second, once they get there, you need to give them a reason to take action. One thing you can do to accomplish both of these goals is to get good, informative copy on your website. Read the rest of this entry »

You have a great product or service (make that life-changing product, in your opinion anyway…), so, eventually, customers will come, right?

Unfortunately, research shows what you have to offer means less than how the website offering the product or service appears. So, contrary to the adages we’ve been taught for as long as we can remember - that we shouldn’t judge a book by its cover, that looks aren’t everything – don’t apply to the web, particularly to gaining enough trust to sell yourself to visitors.

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August Ash enters its 9th year of business.