Should I Blog For My Business? A Blogging Checklist

Therein lays the trick: balancing your efforts to please readers and your efforts to please search engines.  A smart blogger can pique the interest of both, but if you’re going to err in either direction, make sure you land on the side of trying to appeal to humans.  Believe it or not, they’re less forgiving and more important to your organization’s goals.


New Launch: Jubilee Bridles

Who is your horse wearing this season? If you're looking for some unusually special bling and accessories for your equine friend, our newest website launch for Jubilee Bridles is one to bookmark. Featuring products for sale directly on the site (it's built on Magento eCommerce) such as horse bracelets, necklaces, and specialty bitless bridles, the new website benefits from a completly refreshed design.

by August Ash, under AAI Website Launches, Magento eCommerce

4 Ways Blog Posts are Unlike the Rest of Your Site

What's better than a "fully" optimized website? An optimized website that gets continually updated with relevant, useful content. And in our opinion, there aren't many tools that can acheive this goal better than a well-utilized blog. Want proof? You're reading ours right now.

by August Ash, under Blog Strategy

Magento Imagine Recap 3: A Developer's Thoughts

As part of our wrap-up of the Magento Imagine 2012 conference in Las Vegas last week, this installment features some additional thoughts and highlights from a Magento developer's perspective. Other Magento developers and programmers might find this more relevant than the casual user.

by August Ash, under Magento eCommerce

eCommerce: Is Your Brand Ready to Sell Online?

Looking for ways to sell your product or service without breaking ground on a new retail location? Maybe it's time to begin evaluating your need for an eCommerce presence online. In fact, even if you already have a brick and mortar store and your customer base has traditionally been walk-ins, there may be a whole other audience ready to buy your product online that you don't know about.

by August Ash, under Branding, E-commerce, Magento eCommerce

3 Beautiful Things You're Missing Without a CMS

A CMS, as it relates to web design, is a content management system. Not every website has one, and if yours is missing a CMS, you may not realize what you're missing. Talk to a business owner or administrator who's made the change, however, and you can get a pretty good idea of why every website we create is built with content management included.

by August Ash, under Drupal, Magento eCommerce, Web Design

More Recap Notes from Magento Imagine 2012

At this year's Imagine conference in Las Vegas, our Magento eCommerce designers and developers are studying new tips and best practices being shared relative to several topics. Following are some highlights from the Tech Track Deployment session:

by August Ash, under AAI News, Magento eCommerce

Early Notes from Magento Imagine Conference 2012 in Vegas

Part of the August Ash team is in Las Vegas this week honing their expertise of the Magento eCommerce CMS platform. Proving that not everything stays in Vegas, we'll be bringing home an even deeper knowledge of Magento's current and future capabilities, ready to apply it to our customers' sites. The following is a list of some highlights so far this week:

by August Ash, under AAI News, Magento eCommerce

New Launch: Trademark Transport

Today, we were happy to see the launch of another new website, this one for longtime AAI client, Trademark Transport. The new website, an extension of their existing website for Trademark, puts an emphasis on matching great truck drivers with great driving jobs at Trademark. View the website to learn more about this dedicated company, and to see our web design work.

by August Ash, under AAI Website Launches

Spring Cleaning: What's Hiding In Your Website's Content?

When was the last time you looked at your website? Not just glanced at the colors, layout, and photo on the home page, but really looked through the content.

by August Ash, under Branding