Content Tip of the Day: Optimize for Humans First, Then Google

oday's tip stems from a piece of SEO wisdom we like to remind ourselves of around here: Search engines don't convert; humans do. While it can be tempting to optimize for search engines all the time, it's to our advantage when we try to appeal instead to real people first.


Free Webinar: AAI to Share Web Design and SEO Recommendations in September

The online discussion will provide tips, recommendations, and answers from both partner companies on their respective areas of expertise.

by August Ash, under AAI News

4 Steps to Understanding Your Site Better (Hint: Analytics)

Websites that acheive their goals and continually improve their performance all have something in common: the people who manage them know what's actually happening on the site. 

by August Ash, under Search Engine Optimization

New Tabbed Sitelinks Coming Soon from Google

These tabbed sitelinks are designed to function and help users the same way Google's current sitelinks are. However, the obvious upgrade here is that, with multiple tabs, and with multiple links within each tab, websites may be able to showcase a lot more pages under a single Google search result.

by August Ash, under Search Engine Optimization

Jobs in Minneapolis, MN: Internet Marketing Coordinator (SEO, PPC)

Check out our employment page to learn more about this opening, read the full job description, and apply online.

by August Ash, under AAI News

Show, Click, Buy: The Path of eCommerce Success

Persuading visitors to buy online isn't something that comes naturally. It takes research, analysis, planning, smart design, and some ongoing tweaking once it's live.

by August Ash, under E-commerce, Web Design

New Drupal Site: Seaton, Peters, Revnew Law

The new and redesigned website for local labor and employment law firm Seaton, Peters & Revnew is now live. The site, designed by August Ash, was built on the Drupal content management system. We recommended Drupal based on the client's need for powerful content options, and a higher degree of scalability to match their future plans. It's also worth pointing out that the site was built using a mobile-friendly...

by August Ash, under AAI Website Launches, Drupal

New Drupal Site Launch: Go Fish Guys

The new website for the singing group Go Fish is now live. The design and implementation of this Drupal-based site works in concert with the band's existing Magento store for eCommerce.

by August Ash, under AAI Website Launches, Drupal

New Drupal Site Launches: Paster Enterprises

This week, we're proud to announce the launch of three new websites for long time August Ash customer, Paster Enterprises. The websites, all built on the powerful Drupal content management system (CMS), provide an online presence for three local shopping centers. Check out the sites below for Northway Center, Central Plaza, and Mounds View Square to get relevant information on each of the locations, and to see more firsthand examples of AAI's Drupal web design.

by August Ash, under AAI Website Launches, Drupal

Google Shopping on the Horizon

You may have already heard about how Google is reshaping its current Product Search into the new Google Shopping format. If you sell products online, this will be especially relevant to your business as you seek out opportunities to be included in Google's results today, or further down the road.

by August Ash, under E-commerce