Jan9th2012

Have 2 Minutes for Google Analytics?

If you only have a couple minutes, but still want to better familiarize yourself with your Google Analytics account, today's video can help.

Jan4th2012

Magento 1.7 Coming Soon (e-commerce)

Magento 1.7, a new update to the already dependable e-commerce platform, should be released sometime within the next month, and with it, brings some exciting new features (as well as many bug fixes).

by August Ash, under AAI News, E-commerce, Magento eCommerce
Jan3rd2012

Video: Google Places Optimization Tips

We know you're busy. If you're short on time, but want to learn a few tips for optimizing your Google Places page, check out today's quick video. These steps will help you ensure your business or organization is presented better in Google's Maps/Places results.

by August Ash, under Search Engine Optimization
Dec28th2011

Where Does Your Social Media Activity Lead?

When using social media for business (or nonprofit) purposes, it's a good idea to make sure the content of your interactions is useful for your audience. In this blog, we've talked about using Facebook for businesshow to use Twitter, how to make your social media count, and ...

by August Ash, under Social Media
Dec27th2011

Online Sales, Especially From Mobile Devices, See Increase

It should come as little surprise that more sales each year, especially during the holiday shopping season, are taking place online. But the extent of that trend remains newsworthy, bolstered by statistics that show strong increases in ecommerce purchases.

by August Ash, under E-commerce
Dec22nd2011

Preparing to Conquer 2012's New Challenges

The businesses that succeed today are the ones who recognize that shopping channels change, outreach methods change, and communication tools change, but one aspect through it all hasn't changed: customer service rules and best practices.

by August Ash, under AAI News
Dec19th2011

What Are Facebook "Likes" Worth to Your Business

If you're managing your business or nonprofit's Facebook page, how are you gauging the success of your efforts? If it's simply the number of likes your page has, the following argument is worth reading.

Dec15th2011

New Launch: Bondo®

For more than six decades, Bondo® has been helping do-it-yourselfers fill in, patch, and generally make everything look better. Through the use of Bondo's varying lines of putty, glaze, coatings, and other tools, owners of all kinds of items have been able to restore their possesions to significantly better condition.

by August Ash, under AAI Website Launches
Dec12th2011

AAI Client 2 Gingers Whiskey Featured on Local TV

August Ash friend and client Kieran Folliard was recently featured on Fox 9's "Buzz" show. In the segment, Folliard, joined by his Marketing Manager Jane Bartel, shared a brief explanation of how his 2 Gingers whiskey came to be. They also demonstrated how to make a Big Ginger at home using the Irish-distilled whiskey.

by August Ash, under AAI News
Dec9th2011

2 Things We Like About the New Google Analytics

We’ve known for years that the time it takes a browser to load your webpage can affect how often that page gets visited, and to some degree, how Google ranks that page. But over the past year or two, the role of “site speed,” a common term for that measurement, has begun playing an increasingly significant role in SEO.

by August Ash, under Search Engine Optimization