Bite-sized content is the keyword here. Whether on a webpage or in your e-newsletter, hit the most important parts of your topic, and then take a break. This may sound like a contradiction to advice you’ve heard from us about needing a lot of content on your website, but it’s important to strike a balance of brevity and detail. To begin with, start with the basics and let readers follow up with you if they have questions or want more information. That should be the purpose of your content anyway: to generate further conversation with potential customers.