New Drupal Website Launch: Smith Metal Products

We're excited to announce the launch of Smith Metal Products' new website. Built on Drupal the new site was designed to help bring the company into its next chapter of online success. Head over to the project profile for Smith Metal Products on our site to learn more.

by August Ash, under AAI Website Launches

Blogging Tip of the Day: Try Lists

Use lists and bullet points where possible (and helpful) throughout your content. Lists make it easier for readers to digest big pieces of text. Furthermore…

by August Ash, under Blog Strategy

August Ash Volunteering: Feed My Starving Children

Members of the August Ash team were excited to give their time and energy to local not-for-profit Feed My Starving Children.

by August Ash, under AAI News

New Magento Website Launch: Pumptec

We're excited to announce the recent launch of Pumptec's new Magento website. Head over to the project profile to see how the new site appears on a variety of displays including mobile screens, and to learn more about the project.

by August Ash, under AAI Website Launches

Halloween Fun at AAI (photos)

It's Halloween, and thanks to some good-natured peer pressure, the AAI staff showed its strongest turnout of festive costumes to date. Boasting nearly 100% participation, our team brought the cleverness, creativity, and just a little bit of creepiness to the party this year.

by August Ash, under AAI News

New WordPress Site Launch: Hirsig Frazier, Inc.

The new WordPress website for Hirsig Frazier, Inc. is live. Check out the project profile we've posted in our portfolio to learn more about this site, see screenshots showing its mobile friendliness, and link to the live site itself.

by August Ash, under AAI Website Launches, Blog Strategy

August Ash at MRCA Fall Conference Tomorrow

Members of the August Ash team are excited to be heading to the Breezy Point Resort tomorrow to participate in the MRCA's 2012 Fall Conference. We're looking forward to meeting the friendly people of the Minnesota Resort & Campground Association, and learning more about how they represent their industry across the state.

by August Ash, under AAI News

Social Media Tip of the Day: Share a Variety of Media

Not all of your Facebook and Twitter updates need to be strictly textual. In fact, part of the appeal of these social tools is their flexibility in posting all kinds of content. Consider these examples of ways you can capitalize on this:

by August Ash, under Social Media

Content Tip of the Day: Get to the Point

Bite-sized content is the keyword here. Whether on a webpage or in your e-newsletter, hit the most important parts of your topic, and then take a break. This may sound like a contradiction to advice you’ve heard from us about needing a lot of content on your website, but it’s important to strike a balance of brevity and detail.  To begin with, start with the basics and let readers follow up with you if they have questions or want more information. That should be the purpose of your content anyway: to generate further conversation with potential customers.

by August Ash, under Search Engine Marketing

The Value of Having a Magento Certified Developer on Your Team

Magento Commerce, the eCommerce platform for growth, has a rigorous test that proves competency in understanding best practices of building solutions with Magento. Choosing a partner with certified developers is your best way to ensure that your project will be architected the right way and that the end result will provide value for years to come. With that in mind, we decided to demonstrate our skills in a measurable, objective way--giving customers added peace of mind when selecting us to manage their eCommerce web ...

by August Ash, under Magento eCommerce