Mobile Web Design

If there was any remaining doubt that mobile web browsing, specifically on smartphones, was poised to overtake traditional desktop browsing, news from last year’s sales has put those questions to sleep for good.

In 2010’s fourth quarter sales, it was reflected that smartphones outsold PCs for the first time ever. The five highest-grossing vendors of smartphones that year were Nokia, Research In Motion, Apple, Samsung, and HTC. And combined with other retailers, they managed to sell 101 million units around the world in 2010.

Compare that to the 92 million PCs sold during the same time frame, and as a business owner, instead of continuing to ask yourself, “How long can we put off getting a mobile site?” you may find yourself asking a new question: “What does my site look like on a smartphone?”

Whether you’ve been cognizant of this for a while, or you’re just now starting to consider the value of reaching your customers in environments that aren’t limited to their desks, our recent blog about this subject is a good place to learn more.

Is This Relevant To Everyone?

Mobile sites build visitor trust, make life easier for customers, add to business revenue, and improve brand image. But are they necessary for everyone who already has a site?

Maybe a better question is, “How necessary is your current non-mobile website?” Most businesses and nonprofits will say that their website—regardless of how long it took them to get one in the first place—has become indispensable since then.

A mobile-friendly site isn’t much different. By not having one, you can’t be sure what opportunities you’re currently missing. You can be sure, however, that when visitors view your non-mobile site on a phone or tablet, they’re experiencing a disadvantaged version of who you are and what you offer. Mobile sites remove that handicap, presenting your brand better, and to a bigger audience.

And in this world, that’s relevant to everyone.