Minneapolis Search Engine Optimization
At AAI, we integrate marketing into every aspect of your website. Even before thinking about a site, we’ll research your industry, your company, and most importantly, your marketing goals. Then, we’ll help you develop a site that is "primed" for the search engine ranking systems. Finally, once you have a quality site design for your company, we’ll take the next steps in the process: using our knowledge and experience in search engine optimization tactics to increase the number of people that find your site in the search engines.
Key word analysis
Choosing effective key words to target when marketing your site is one of the most important elements of search engine optimization. While you may refer to your product or service with one term, potential customers may be searching something completely different. The amount of times a word is searched can change with variations as simple as a plural version or adding a dash. Your site can be ranked first for a term you commonly use, but if customers aren’t searching this term, you won’t see any results. Starting with ideas from your company, we’ll perform an analysis to determine a list of effective key words to target, choosing words that are relevant to your company and popular enough to bring you traffic, but still specific enough gain quality traffic.
Contact AAI to start your key word analysis!
Site Design Evaluation
AAI will conduct an evaluation of your existing website on several levels to help you determine areas that can be improved.
First, we’ll look at your site from a design standpoint. The key to a good website is keeping things fresh and up to date, not only with current information but also with current technology. A well built site is easy for search engines to find, but more importantly, it's easier for your customers to find the information they need.
Contact AAI to learn more about search engine optimization!
Site Copy Evaluation
We'll also review your site’s copy. While key word analysis is an essential step in search engine marketing, it won’t get you very far if these words aren’t in your site. We’ll evaluate the current copy on your site and assess opportunities for key word additions.
In addition to key words, we'll pay attention to the format of your copy. Writing for the web is different than writing for print. When reading a web page, readers are likely to skim content for important points, spending less time reading. We'll work with you to make sure your copy is as easy to read and user-friendly as possible.
