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Local Search Optimization
Our local search optimization services put you on the map. Literally! When a web user is searching for "pizza delivery near 78735" or "hotels in Dallas" on their mobile device or computer, they are tapping into a distinct area of the internet. Local search uses specialized search engines that allow users to submit geographically specific searches which pull results from a structured database of local business listings. Local search takes you from the 'what' (products) into the 'where' (finding the product near you).
By taking advantage of local search tactics both onsite and offsite, you can ensure that your business rises above the completion in the search engines, and that your local customer base can find you quickly.
"Traditional" methods of marketing such as TV commercials, radio ads and paper-based resources such as the Yellow Pages have now been surpassed by search engine-based search. Local search optimization can ensure that you're reaching the right people in the right places. Because local search results are integral to all major search engines, you are guaranteed a strong web presence.
Our Search Engine Optimization (SEO) Process
While our search engine optimization (SEO) process involves several steps and details, the following are a general overview of our process. Once we complete these initial steps, we work with you to maintain the improvements your site has achieved through our initial search engine optimization tactics. This maintenance is an important part of search engine optimization, so we can always keep up with your competitors and your industry.
Local search statistics:*
*Provided by MIT Technology Review and Comscore
- According to Google, 73% of all searches are related to local content in one way or another. While internet purchases are rising, for every dollar spent on the internet, five are spent offline on products and services that were influenced by online research.
- 43% of internet users are searching for local merchants when considering making a purchase.
- 52% of internet users report that they have regularly substituted search engines for the Yellow Pages.
- Over 80% percent of internet traffic begins at the search engine. Even when users know the brand or service that they're looking for, they prefer to find it through a search engine rather than typing in the URL into the browser.
- 73% of users perform local searches several times a week.
Whether it's a one-time local search optimization initiative or as part of a search engine optimization program, August Ash can help you with your local exposure.
Contact August Ash today for more information about increasing your internet presence with local search optimization. We’ll bring your customers straight to your door!
