Sit back, relax, and leave the website to us.
SEO-Search Engine Optimization
At AAI, internet marketing strategies are integrated into every aspect of your website. Search engine marketing is an ongoing process, which we develop and plan over time to meet the changing needs of your business and keep up to date with changes in search engine algorithms. We make strategic changes to your website’s code and content and incorporate offsite link building, social media marketing and online reputation management techniques in order to achieve improved rankings for your website in the major search engines (Google, Bing and Yahoo). August Ash participates in up-to-date, ethical search engine optimization practices.
Our Search Engine Optimization (SEO) Process
While our search engine optimization (SEO) process involves several steps and details, the following are a general overview of our process. Once we complete these initial steps, we work with you to maintain the improvements your site has achieved through our initial search engine optimization tactics. This maintenance is an important part of search engine optimization, so we can always keep up with your competitors and your industry.
Keyword analysis
Choosing effective key words to target when marketing your site is one of the most important elements of search engine optimization. While you may refer to your product or service with one term, potential customers may be searching something completely different. The amount of times a word is searched can change with variations as simple as a plural version or adding a dash. Your site can be ranked first for a term you commonly use, but if customers aren’t searching this term, you won’t see the desired results. Starting with initial ideas from your team, we’ll perform an analysis to determine a list of effective key words to target, choosing words that are relevant to your company and popular enough to bring you traffic, but still specific enough gain quality traffic.
Site Design Evaluation
AAI will conduct an evaluation of your existing website on several levels to help you determine areas that can be improved.
First, we’ll look at your site from a design standpoint. The key to a good website is keeping things fresh and up to date, not only with current information but also with current technology. A well built site is easy for search engines to find, but more importantly, it's easier for your customers to find the information they need.
Site Copy Evaluation
We'll also review your site’s copy. While key word analysis is an essential step in search engine marketing, it won’t get you very far if these words aren’t in your site. We’ll evaluate the current copy on your site and assess opportunities for key word additions.
In addition to key words, we'll pay attention to the format of your copy. Writing for the web is different than writing for print. When reading a web page, readers are likely to scan content for important points, spending less time reading. We'll work with you to make sure your copy is as easy to read and user-friendly as possible.
Link Building
We can help you build links to your site from relevant and trusted sources and websites related to your industry. Having your site networked in this manner brings direct traffic to your site and helps to increase your search engine rankings.
Consulting
When it comes to web development and internet marketing, we're the experts. Our knowledge and experience in these areas are valuable assets for local businesses. We help our clients leverage our in-depth industry knowledge to help them integrate strong online marketing initiatives into their existing marketing strategy.
Contact AAI today to put our internet marketing programs to work for your business!
