Social Media Marketing

Social media marketing is also known as social media optimization, or SMO. A strong social media marketing program helps you cultivate publicity and create a distinctive presence in online communities. Social media marketing allows for:

• Instant feedback, allowing you to monitor and respond to feedback about your products and services instantly
• Creation and cultivation of brand advocates
• Person-to-person connections, allowing for lightning fast word of mouth advertising
• Instantaneous sharing of media and information
• Ability to turn casual visitors into dedicated and engaged members of your online community

With proper management of a social media program, we can help you develop a strong, unique voice that stands out from the chatter. A social media marketing program can be easily customized to fit your needs and business goals.

Social media strategy

It takes dedication, care and attention to run a successful social media program and defining the right mix of online profiles and communication styles can be a daunting task, especially in larger organizations. Let August Ash help you develop a social media strategy that works for you and your business.

We perform competitive research to determine what is working for your competitors in social media, and perform industry research to determine your target audiences. Whatever your market niche, we can organize and manage your social media program or act as a consultant, helping you build a comprehensive online network yourself.

Online reputation management

Social media optimization is also critical to online reputation management, allowing you to track and respond to information that appears on the internet in real time. From posting in relevant forums to sharing media (videos, photos, etc), being part of a community gives you a strong promotional personality and a competitive edge.

Contact AAI today for more information about building your online community with a strategic social media optimization program!