Putting together a website for your business is – without a shadow of a doubt – a tricky balancing act. Now, we’re not saying it’s the be-all-end-all. Yes, it’s entirely possible to run a successful business without leveraging the internet to its fullest capabilities. However, in 2019, why would you limit your growth potential?
SEO is an ongoing initiative made up of smaller tasks, one of which is image optimization and compression. Properly optimized images can help your site rank higher and provide a better visitor experience, and both digital marketers and web developers have a hand in making your site look and function well.
A lot of businesses approach their blogging without any strategy or end-goal, which is a grave mistake to make. The last few years have been the years in which content marketing has risen to the top of the digital marketing game. With well-planned and executed content, you can move your business to the top of your niche.
Voice assistants are in nearly everyone's homes and pockets, and their usage is growing. To position your brand and website to win the voice search results, there are a few things you should start doing.
As your company grows, your ability to maintain one-on-one relationships with prospective and established clients declines. Or does it? There’s a way to support those personal relationships without a prohibitively large investment in additional personnel: marketing automation.
Higher education and charter schools have a more significant mandate when it comes to their digital footprint. Why? Because you are now dealing with the most tech-savvy generation since the Internet came into being in 1995. You can’t afford not to deliver the best experience online, especially if you still want (to be in) business.