Jan7th2016

A Look Inside the Digital Marketing Landscape of 2016

With the digital marketing climate constantly changing and evolving, many business owners and marketers have a common concern about their website and internet marketing efforts becoming obsolete. Although we cannot fully predict what new "trends" will come in 2016, here are a few tactics that are worth keeping a close eye on as they continue to grow and expand into the new year. 

Dec21st2015

Why You Shouldn’t Focus on SEO When Writing Blog Posts

A well-maintained blog on your company's website can attract new visitors from search engines and lead to valuable conversions. When bloggers focus too much on SEO, however, they can develop bad habits that decrease the ROI of their efforts. 

by Jack Thumser, under Blog Strategy, Search Engine Optimization
Dec7th2015

Meta Tags 101

We frequently get questions about website meta data; what it is, what it does, and how it should be used. Meta data, or meta tags, are snippets of code in the backend of a website that tell search engines and visitors what a web page is about. They can have a big impact on search engine rankings as well as how visitors view and interact with your website. 

by Erica Lovestrand, under Search Engine Optimization
Nov17th2015

MAGENTO 2.0: A New Era of Commerce Innovation

Magento 2.0 enables retailers to rapidly innovate to deliver differentiated, engaging omnichannel experiences.

by Renee Anderson, under Magento eCommerce
Nov12th2015

Understanding Boosted Posts and News Feed Ads

For quite some time, businesses have seen a dramatic decline in reach for organic posts on their Facebook page. In fact, within the past year, organic reach has dropped from about 49% down to 6%. This major decline has ultimately pushed marketers to allocate more of their budget towards other avenues: Facebook advertising and boosting posts.

by Renee Anderson, under Social Media
Nov6th2015

Google Introduces Artificial Intelligence to Search with RankBrain

Google’s search algorithm works to identify the most accurate results for a search and contains over 200 “signals” that it uses to evaluate webpages. A new addition to this algorithm has been announced. Google calls it RankBrain, and it is now being cited as the 3rd most important “signal” when it comes to rankings. 

Oct27th2015

Introducing: The All New Drupal 8 Platform

On October 7th, Drupal announced the first release candidate for Drupal 8.0.0. This major update will give developers a more flexible, powerful foundation to create digital experiences across the web, mobile, and commerce.

by Renee Anderson, under Drupal
Oct20th2015

Common Misconceptions About PPC vs. SEO

While the main focus of SEO and Internet Marketing tends to be on organic search, pay-per-click (PPC) campaigns are a vital, supplemental tool for marketers. One of the misconceptions we run into with some clients is that PPC and SEO are very similar when considering which metrics or elements are important to look at in order to measure website success.

by Jared Drahonovsky, under Search Engine Optimization, Pay Per Click
Sep28th2015

How to Increase Your Website’s Search Engine Visibility through Local Search Optimization

Google’s recent local search results redesign is causing many marketers and business owners to take a closer look at their local search visibility. With the local search spotlight growing brighter every day, is your local marketing strategy equipped to shine?

by Jack Thumser, under Search Engine Optimization
Sep17th2015

Meta Referrer Tag: Gaining Control Over Information Being Sent From HTTPS Websites

Although HTTPS has brought technological and security advancements for webmasters including SEO value, there are some downsides. Marketers are increasingly becoming aware that moving from HTTP to HTTPS has caused a loss in referral data. So what exactly is this data? How does it affect your company? We will walk you through what HTTPS is, what changes to expect, and how to effectively use referrer tags to control how much data your HTTPS site wishes to share. 

by Renee Anderson