Jul23rd2018

Introducing the All New Google Ads

Come July 24th, Google Adwords will now become Google Ads. The rebrand includes all of the same advertising capabilities as Google AdWords, such as search ads, display ads, video ads, apps, google maps placements, google play placements, and more. In addition, Google will be consolidating a few of their advertising services to make online advertising more simplified and streamlined for marketers and small business owners alike.

Aug13th2018

Client Success Story: Calhoun Companies

For more than 100 years, Calhoun Companies has served as the middle man for buyers and sellers, helping both parties transition into their next desired chapter of life through business brokerage, commercial real estate, mergers and acquisitions, and business valuation services. Armed with a growth mindset, Calhoun Companies’ mission is to guide their clients in selling and maximizing the profitability of their business.

by Renee Anderson, under AAI News
Aug3rd2018

Northwire Inc. Website Launch

Congratulations Northwire Inc. on your new website!

by Renee Anderson, under AAI News, Web Development, Web Design
Jun13th2018

How Manufacturers are Reaching More Customers Than Ever With an Omnichannel Digital Experience

In the not-too-distant past, multi-channel marketing was all the rage, involving simultaneous deployment of messages and promotional offers using a tiered system of channels. Now, manufacturers are increasingly undergoing digital transformation as they attempt to remain competitive. Part of this shift is the adoption of omnichannel marketing, an integrated, cross-channel communication method combining data and analysis with real-time updates and messaging.

May17th2018

IoT Has Revolutionized How Businesses Study Customer Patterns and Optimize Operations

Back in the day, it would generally take some time for new technology to be embraced by the public. However, new technology has been developing at a much faster pace over the past decade than it historically has. Just take for example the IoT (Internet of Things) and how quickly it's been adopted by consumers. As a result, businesses need to begin leveraging the IoT or risk falling behind. The reason behind this? The IoT provides valuable consumer data that can help you create a better customer experience, thereby putting your company in a better position to succeed.

by Renee Anderson, under Marketing Technology, User Experience
May3rd2018

Why Small Businesses Need To Embrace Digital Marketing in 2018

Even though small businesses make up such a large part of the U.S. economy (there are 27.9 million of them to be exact), not all are taking advantage of everything digital marketing has to offer. Research shows that many still spend most of their time and resources on traditional marketing tactics instead of investing in digital strategies that can be tracked, measured, and improved upon. As a result, some small businesses are holding themselves back from capitalizing on big marketplace opportunities.

by Renee Anderson, under Marketing, Marketing Strategy
Apr25th2018

Google Analytics: How to Take Action on Valuable Insights

Google Analytics can be overwhelming. Let's face it, sometimes it feels like there is way too much data to sort through. However, having a clear understanding of what information is most valuable and how to interpret this data will help your team move closer towards creating an actionable plan in improving your website’s overall performance.

Apr11th2018

5 Steps Manufacturers Should Take Before Launching a Content Marketing Strategy

When it comes to content marketing, the manufacturing industry has been relatively slow to adapt. Many people mistakenly think that content from manufacturers is likely to be filled with technical jargon and complex products that may not arouse interest in potential customers. However, the lack of glamour in manufacturing is one of the biggest reasons why companies within this industry need to build solid content marketing strategy.

by Renee Anderson, under Marketing, Marketing Strategy, Content Marketing
Mar28th2018

How a Modern CMS Can Enable B2B Marketing Success

A comprehensive content management system (CMS) enables the process of creating, managing and publishing content on your website. We’ll explain the importance behind having a robust CMS system and why it serves as the foundation for B2B marketing success.

by Renee Anderson, under Marketing Technology, Web Development, Drupal
Feb28th2018

5 Signs It’s Time to Turn Your Website Into a Platform for Growth

Websites have changed significantly over the past 10 years. It was common to have a static, online brochure-type website that listed your services, contact details, and perhaps something about your company’s background. An inordinate number of companies still have those websites up, and apart from updating telephone numbers and email addresses there’s little else going on. Over the past few years, this has clearly proven to not be enough.  If you are currently experiencing any of the following pain-points, it may be time to consider turning your website into a platform for growth.

by Renee Anderson, under Web Design