Meta Referrer Tag: Gaining Control Over Information Being Sent From HTTPS Websites

Although HTTPS has brought technological and security advancements for webmasters including SEO value, there are some downsides. Marketers are increasingly becoming aware that moving from HTTP to HTTPS has caused a loss in referral data. So what exactly is this data? How does it affect your company? We will walk you through what HTTPS is, what changes to expect, and how to effectively use referrer tags to control how much data your HTTPS site wishes to share. 

by Renee Hendrickson

Top 3 SEO Mistakes in 2015

SEO is an art and a science – and not an exact science, at that. It can be tricky to hit the mark when there are a wide array of tactical options to choose from and many voices telling you various opinions about which tactics are best. 

by Erica Lovestrand, under Search Engine Optimization

How to Build a Foundation to Effectively Measure Content Marketing ROI

According to Search Engine Journal, 94% of B2B business owners use content marketing in some shape or form but only 35% actively document and track their results. It is integral for businesses to create and measure content marketing goals that are focused on producing ROI, but many do not know where or how to even start. 

by Renee Hendrickson

5 Steps to Choosing the Best Hosting Platform for Your Drupal Site

Many of our clients elect to use Drupal when developing a robust, secure, feature-rich website. But you can only use Drupal to its full potential when the infrastructure behind it is reliable and secure. A website platform should allow you to manage your website efficiently, effectively, and within budget. At August Ash, we use a variety of platforms to do just that, one being Pantheon.

by Renee Hendrickson, under Drupal

 Utilizing Heat Maps to Track and Analyze User Behavior

“How are visitors interacting with my site?” This is one of the most common questions we get asked by our clients, and occasionally something we ask ourselves about our own website. While tools like Google Analytics are useful for digging up data regarding session duration, behavior paths, demographics, and countless other insights, heat mapping is a great tool that visually displays visitor behavior on a website. 

by Jared Drahonovsky, under Search Engine Marketing

Is Spam Traffic Ruining Your Google Analytics Web Statistics?

With a 71% market share, Google Analytics is easily the most popular website analytics service in the world. Website owners, marketers, bloggers, and webmasters choose Google Analytics because it’s powerful, user-friendly, and, most importantly, free.

by Jack Thumser, under Search Engine Optimization

See How Many Visitors are on Your Website Right Now

If you have Google Analytics installed on your website, you can find out how many visitors are on your site right now in less than 2 minutes. We praised Google when they added Real Time data to the Analytics interface in December 2011, and now we're going to show you how to see this information for yourself...anytime you feel like it!

by Jack Thumser, under Search Engine Marketing

Making the Grade

We have an awareness that school websites-whether for small schools, large districts, private academies, or universities- all have a few things in common. These websites need to be easy to use, easy to manage, and designed to grow along with the institution. Here's how we can help make that a reality.

by Renee Hendrickson

Important Magento Update: New Security Patch

To further secure the platform from potential attacks, Magento has recently released a new patch (SUPEE-5994) that includes multiple security fixes.

by Renee Hendrickson, under AAI News, Magento eCommerce

August Ash Named a Top 25 Web Firm by the MSP Business Journal

The Minneapolis-St. Paul Business Journal has recently announced the Top 25 Web Development and Design Firms in the Twin Cities. We are excited to announce that August Ash has yet again found its spot on the list.

by Renee Hendrickson, under AAI News