Mar28th2018

How a Modern CMS Can Enable B2B Marketing Success

A comprehensive content management system (CMS) enables the process of creating, managing and publishing content on your website. We’ll explain the importance behind having a robust CMS system and why it serves as the foundation for B2B marketing success.

by Renee Anderson, under Marketing Technology, Web Development, Drupal
Feb28th2018

5 Signs It’s Time to Turn Your Website Into a Platform for Growth

Websites have changed significantly over the past 10 years. It was common to have a static, online brochure-type website that listed your services, contact details, and perhaps something about your company’s background. An inordinate number of companies still have those websites up, and apart from updating telephone numbers and email addresses there’s little else going on. Over the past few years, this has clearly proven to not be enough.  If you are currently experiencing any of the following pain-points, it may be time to consider turning your website into a platform for growth.

by Renee Anderson, under Web Design
Feb13th2018

5 Mistakes You Need to Avoid When Creating Buyer Personas

Every successful website project or marketing campaign begins with understanding your target audience, and buyer personas are key in doing so. Buyer personas help you understand your current and potential customers, what their obstacles and motivations are, and how you can position your offering or service to meet their needs. This is not an exact science, but there are some big mistakes you should avoid making in the process.

by Renee Anderson, under Marketing Strategy, Sales and Marketing
Jan31st2018

Strengthen Your LinkedIn Company Page Following These 4 Tactics

Over the years since LinkedIn’s inception, the platform has become a mainstay for business networking across the globe with an expanding user base of over 467 million members. Companies, especially in the B2B sector, have adopted LinkedIn’s business page option with particular enthusiasm, based on the opportunities offered to showcase their organization, build a corporate online presence, share company news, and enable their own employees to become ambassadors of their brand.

by Renee Anderson, under Marketing
Jan16th2018

2018 B2B Marketing Landscape: Give Your Audience a Better Digital Experience

It’s no question that the digital marketing landscape, especially in the B2B world, is constantly evolving and changing. Businesses have more options than ever to connect with customers, yet many fall short in creating an effective strategy in doing so. So what is the modern B2B buyer looking for in 2018? A personalized digital experience set forth by you, the business.

by Renee Anderson, under Marketing Strategy, Marketing Technology
Dec28th2017

8 MailChimp Tools That Will Transform Your Email Campaign

MailChimp remains one of the most viable email marketing platforms accross the marketing technology landscape. It offers exceptional ease of use and a bagful of tricks for optimizing and improving your email campaigns. Representing a major component of your marketing technology stack, are you utilizing all of the features and functionality MailChimp has to offer?

by Renee Anderson, under Marketing Technology, Email Marketing
Dec11th2017

Industry Analysis: Choosing the Right Marketing Channels for Your Business

Creating and executing a successful marketing strategy requires not only understanding who your buyers are, but also identifying what marketing channels resonate with them. Every industry is different, so we’ll provide guided recommendations on what channels your company can employ to turn prospects into customers.

by Renee Anderson, under Marketing, Marketing Strategy, Sales and Marketing
Nov15th2017

5 Step Guide to Account Based Marketing

Account Based Marketing is by no means a new concept, as a matter of fact it’s been around for quite some time. Yet, ABM is finally being recognized for its success due to various advancements in marketing technology. In this article, we’ll dive into what Account Based Marketing is and give you a 5 step guide to putting your own ABM strategy into place.

Sep21st2017

The Twin Cities Knows How to Race

Minneapolis-St. Paul was voted the fittest city in the US earlier this year. So it should come as no surprise that on any given weekend, you can find a variety of race events taking place around the Twin Cities.

by Erica Lovestrand, under AAI News, Events
Jul12th2017

How to Know if Your Website is Helping Your Business Succeed

The best way to know whether your website is helping your business succeed is by measuring its results. Read on to learn what to measure, how to measure it, and what to do with the information you collect.