On average, well-designed websites rank higher in search engine results than visually unappealing or outdated sites. How do search engines measure design quality? We look at two fundamental ways great design leads to great rankings.
Google is increasing the influence of mobile-friendliness when determining which websites to show in mobile search results. With the May update looming, we look back at the original mobile-friendly algorithm update (a.k.a. "Mobilegeddon") and discuss how businesses should prepare for the sequel.
While some of the more advanced features in AdWords may not make sense for everyone to utilize, here are some of the top and most recent changes to Google's advertising platform that you should consider when managing your accounts.
With the digital marketing climate constantly changing and evolving, many business owners and marketers have a common concern about their website and internet marketing efforts becoming obsolete. Although we cannot fully predict what new "trends" will come in 2016, here are a few tactics that are worth keeping a close eye on as they continue to grow and expand into the new year.
A well-maintained blog on your company's website can attract new visitors from search engines and lead to valuable conversions. When bloggers focus too much on SEO, however, they can develop bad habits that decrease the ROI of their efforts.
We frequently get questions about website meta data; what it is, what it does, and how it should be used. Meta data, or meta tags, are snippets of code in the backend of a website that tell search engines and visitors what a web page is about. They can have a big impact on search engine rankings as well as how visitors view and interact with your website.
For quite some time, businesses have seen a dramatic decline in reach for organic posts on their Facebook page. In fact, within the past year, organic reach has dropped from about 49% down to 6%. This major decline has ultimately pushed marketers to allocate more of their budget towards other avenues: Facebook advertising and boosting posts.