The Sound Off for Poverty effort asks youth to "sound off" their electronic devices, cell phones, televisions, computers, iPods, etc. for a length of time, during which they redirect their efforts to different fund raising events, such as food drives. All proceeds received are then given to Love INC to provide to the poor.
Since the project focuses on young people and is implemented by youth leaders, AAI created a new, more sophisticated, more emotional design to appeal to these young users. The new site incorporated additional functionality including online registration for the program.