May17th2018

IoT Has Revolutionized How Businesses Study Customer Patterns and Optimize Operations

Back in the day, it would generally take some time for new technology to be embraced by the public. However, new technology has been developing at a much faster pace over the past decade than it historically has. Just take for example the IoT (Internet of Things) and how quickly it's been adopted by consumers. As a result, businesses need to begin leveraging the IoT or risk falling behind. The reason behind this? The IoT provides valuable consumer data that can help you create a better customer experience, thereby putting your company in a better position to succeed.

by Renee Anderson, under Marketing Technology, User Experience
May3rd2018

Why Small Businesses Need To Embrace Digital Marketing in 2018

Even though small businesses make up such a large part of the U.S. economy (there are 27.9 million of them to be exact), not all are taking advantage of everything digital marketing has to offer. Research shows that many still spend most of their time and resources on traditional marketing tactics instead of investing in digital strategies that can be tracked, measured, and improved upon. As a result, some small businesses are holding themselves back from capitalizing on big marketplace opportunities.

by Renee Anderson, under Marketing, Marketing Strategy