Avoid These 5 Common Mistakes When Creating Your Buyer Personas

Every successful website project or marketing campaign begins with understanding your target audience, and buyer personas are key in doing so. Buyer personas help you understand your current and potential customers, what their obstacles and motivations are, and how you can position your offering or service to meet their needs. This is not an exact science, but there are some big mistakes you should avoid making in the process.

by August Ash, under Marketing Strategy, Sales and Marketing

Code Freezes

What's a code freeze, and what does it mean for me?

by August Ash, under Web Development