Blog Posts from 2015

A well-maintained blog on your company's website can attract new visitors from search engines and lead to valuable conversions. When bloggers focus too much on SEO, however, they can develop bad habits that decrease the ROI of their efforts. 

We frequently get questions about website meta data; what it is, what it does, and how it should be used. Meta data, or meta tags, are snippets of code in the backend of a website that tell search engines and visitors what a web page is about. They can have a big impact on search engine rankings as well as how visitors view and interact with your website. 

Magento 2.0 enables retailers to rapidly innovate to deliver differentiated, engaging omnichannel experiences.

For quite some time, businesses have seen a dramatic decline in reach for organic posts on their Facebook page. In fact, within the past year, organic reach has dropped from about 49% down to 6%. This major decline has ultimately pushed marketers to allocate more of their budget towards other avenues: Facebook advertising and boosting posts.

Google’s search algorithm works to identify the most accurate results for a search and contains over 200 “signals” that it uses to evaluate webpages. A new addition to this algorithm has been announced. Google calls it RankBrain, and it is now being cited as the 3rd most important “signal” when it comes to rankings. 

On October 7th, Drupal announced the first release candidate for Drupal 8.0.0. This major update will give developers a more flexible, powerful foundation to create digital experiences across the web, mobile, and commerce.

While the main focus of SEO and Internet Marketing tends to be on organic search, pay-per-click (PPC) campaigns are a vital, supplemental tool for marketers. One of the misconceptions we run into with some clients is that PPC and SEO are very similar when considering which metrics or elements are important to look at in order to measure website success.

Google’s recent local search results redesign is causing many marketers and business owners to take a closer look at their local search visibility. With the local search spotlight growing brighter every day, is your local marketing strategy equipped to shine?

Although HTTPS has brought technological and security advancements for webmasters including SEO value, there are some downsides. Marketers are increasingly becoming aware that moving from HTTP to HTTPS has caused a loss in referral data. So what exactly is this data? How does it affect your company? We will walk you through what HTTPS is, what changes to expect, and how to effectively use referrer tags to control how much data your HTTPS site wishes to share. 

SEO is an art and a science – and not an exact science, at that. It can be tricky to hit the mark when there are a wide array of tactical options to choose from and many voices telling you various opinions about which tactics are best.