Dec28th2017

8 MailChimp Tools That Will Transform Your Email Campaigns

MailChimp remains one of the most viable email marketing platforms accross the marketing technology landscape. It offers exceptional ease of use and a bagful of tricks for optimizing and improving your email campaigns. Representing a major component of your marketing technology stack, are you utilizing all of the features and functionality MailChimp has to offer?

by Renee Anderson, under Marketing Technology, Email Marketing
Dec11th2017

Industry Analysis: Choosing the Right Marketing Channels for Your Business

Creating and executing a successful marketing strategy requires not only understanding who your buyers are, but also identifying what marketing channels resonate with them. Every industry is different, so we’ll provide guided recommendations on what channels your company can employ to turn prospects into customers.

by Renee Anderson, under Marketing, Marketing Strategy, Sales and Marketing
Nov15th2017

5 Step Guide to Account Based Marketing

Account Based Marketing is by no means a new concept, as a matter of fact it’s been around for quite some time. Yet, ABM is finally being recognized for its success due to various advancements in marketing technology. In this article, we’ll dive into what Account Based Marketing is and give you a 5 step guide to putting your own ABM strategy into place.

Jul12th2017

How to Know if Your Website is Helping Your Business Succeed

The best way to know whether your website is helping your business succeed is by measuring its results. Read on to learn what to measure, how to measure it, and what to do with the information you collect.

Jun28th2017

7 Things the Best Conversion Paths Include

Website conversions include quote requests, email newsletter sign-ups, purchases, and more. They're the main reason your website exists, and if you want them, your website needs a conversion path visitors will follow. Read on to learn 7 critical elements your website's conversion path needs to be successful.

Jun8th2017

How to Connect with Your Website Visitors and Earn New Customers

Knowing the right thing to say to prospects is key to turning them into enthusiastic customers. Achieving that with your website means truly understanding your buyers and your relationship with them. 

May24th2017

5-ish Reasons Why You Should Consider Drupal Commerce 2

Most comparisons of top ecommerce platforms are done as either a checklist of published features, or architectural comparisons, rather than thinking in terms of the bigger picture: Does the platform fit your current and future business requirements, and is it the most cost-effective solution to meet your needs?

by Josh Johnson, under Web Development, E-commerce, Drupal
May19th2017

6 Reasons We Use Drupal 8

We've been building websites with Drupal at August Ash for almost a decade. Drupal is a website content management system and development framework that gives us nearly unlimited possibilities. Here are the six main reasons we recommend Drupal to our clients and why you should consider the latest version, Drupal 8.

by Dan Ficker, under Web Development, Drupal
Apr27th2017

5 Google Ads Settings That Are Draining Your Budget

If you manage your Google Ads campaigns in-house, you have a lot of power at your fingertips. This post highlights five common mistakes we see advertisers make that wastes their companies' money.

Apr24th2017

Case Study: A Great Manufacturing Website

When developing a website for your manufacturing company, there are some key things you should keep in mind. A focused approach can bring you the best return on your investment.