The Luther Advantage Program aims to bring added value to customers the longer they own their car. The program applies to both new and pre-owned vehicles, giving vehicle owners benefits including:

  • $.05 off every gallon of gasoline purchased at Holiday Station Stores
  • Certificates for auto glass repair, dent repair, and scratch repair
  • Free emergency towing within a 25 mile radius of your Luther dealership
  • Free courtesy vehicle use during manufacturer-recommended maintenance at Luther
  • $200 Friends and Family Referral Certificate for the purchase of any new or used vehicle
  • Special offers for discounts and free merchandise from Luther marketing partners

The new Advantage Program renewal website makes it easy for customers to keep receiving discounts, many of which expire after customers have owned their car for two years. Customers simply visit the site, enter their name, email, zip code, and part of their VIN number, and they can renew their Luther Advantage card number and keep receiving discounts - for just $14.95.

The new site will help Luther dealerships gauge interest in the Advantage Program and their customers' interest in maintaining a relationship with them for years into their vehicle ownership. In the two months the renewal site has been live, Luther has already received numerous online Luther Advantage Program renewals.

For more information on the Luther Advantage Program, visit

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