1. See Insights
The "See Insights" functionality allows you to analyze almost every collected aspect of your audience. Here are a few highlights:
- Time: What time of day are your users viewing your posts and photos the most? Only 20% of your audience will see your posts every day, you should focus on posting when your users are online the most.
- Gender/Age: Who's accessing your page the most, males or females? Adults 65 and older make up the fastest growing age group on Facebook. Who do you want to be engaging with on your page? You should gear most of your posts toward your best evangelists. They're the ones who are buying your products or services and helping grow your brand.
- Top Posts: Use the posts that get the most traffic to your advantage; that's what your audience “likes.”
2. Boost Post
Do you have a big sale or event coming up that you want to promote to a wider range of people? Meet them where they already are: on Facebook.
Facebook allows you to boost certain posts to reach a wider audience. You can spend anywhere from $5 and up. The more you spend, the wider range of audience you'll connect with. Examples of estimated reach:
- $5 - 410 to 1,100 individuals
- $30 - 3,800 to 10,000 individuals
- $100 - 13,000 to 33,000 individuals
Just like the pricing, this customization is up to you. You have the ability to boost your post to people who like your page and their friends, or you can select your audience based on targeting. For example:
Product: Men's Running Shoes
Age: 13 – 55
Interests: Working out, Fitness, Running, Basketball, Football, Minneapolis trails etc.
3. Cover Photo
This is an easy way to showcase and highlight your brand. Consider changing the cover photo periodically to keep your fans interested and to highlight different aspects of your business.
4. Monitor Facebook for suggestions, complaints or questions regarding your business and products
Always be sure that someone on your behalf is engaging with users' posts via all social networks. If no one is listening or acknowledging customer posts, customers may rightly infer that you don't care. Individuals are engaging with your brand online in both a positive and negative light at different times; utilize both to your advantage.
- The positive feedback can be incorporated into testimonies on your webpage.
- Negative feedback gives you an opportunity to protect your brand and respond to that particular post or user in a professional, positive way.
- Use the questions regarding your product or business as content inspiration for future blog posts on your website or for your FAQ page.
All aspects of social media should be used to analyze your audience’s behavior when it comes to your brand and your website. After all, the fact that you’re already targeting these kinds of relationships makes this attention to detail all the more critical.
If you're not sure how to get started with these suggestions, or have other concerns about your social media strategy, we can help. Contacting August Ash is simple and fast.