The Truth About Content

Do a Google search for "content strategy" and you'll get about 26.5 million results. No, really. Google will show you 26,500,000 different pages about content strategy. Obviously, content is a big, BIG deal. Don't you wish someone would break it down for you and give you the straight skinny? Well, we're going to try. :)


How to Connect with Your Website Visitors and Earn New Customers

Knowing the right thing to say to prospects is key to turning them into enthusiastic customers. Achieving that with your website means truly understanding your buyers and your relationship with them. 


Buyer Personas Should Change the Way You Design Your Website

One thing we tell our clients to always remember about their website is that they're designing it for people. And not just any people, but specific people. Knowing who these people are and how they think, feel, and behave is key to creating a website that does what you want it to do. One way to discover this is by creating buyer personas. What are buyer personas and why should you care about them? Read on to learn more.


How to Make Your Website Stand Out

"I just want to fit in." No, you don't! Especially not online. There's so much competition for attention on the Internet that to stand out, you must be different. Learn how to find what makes your business different, and how to use that to make your website attract the business you want.


Website Revamp: Brainstorming a Theme 

The design of your website should reflect the look and feel of your logo and branding. Here are a few key points to consider when brainstorming a theme.  

by Renee Anderson, under Web Design, Branding

Website Revamp: Creating a Logo That Can Grow With Your Business

Your logo is the face of your brand. Why not make it memorable?

by Renee Anderson, under Branding

Keeping Up With the Latest SEO Trends: Social Media

Social media has become a significant aspect of our daily life, and let’s face it; it isn’t going away anytime soon. 


Using TLDs and Domain Ownership to Protect Your Brand Online

When business owners ask if it’s worth buying domains that are similar to theirs just to be safe, the answer is usually a mixed response. Domains usually cost $15 to $50 a year to own—just a drop in the bucket when compared to the money spent annually on other parts of the business.

But this question is asked of us more frequently as new top level domains (TLDs) become available to own. And with the question of domain ownership enjoying a renewed interest among website owners, this is a good time to address a couple of facts.

by August Ash, under Branding, Search Engine Optimization

eCommerce: Is Your Brand Ready to Sell Online?

Looking for ways to sell your product or service without breaking ground on a new retail location? Maybe it's time to begin evaluating your need for an eCommerce presence online. In fact, even if you already have a brick and mortar store and your customer base has traditionally been walk-ins, there may be a whole other audience ready to buy your product online that you don't know about.

by August Ash, under Magento eCommerce, E-commerce, Branding

Spring Cleaning: What's Hiding In Your Website's Content?

When was the last time you looked at your website? Not just glanced at the colors, layout, and photo on the home page, but really looked through the content.

by August Ash, under Branding