5 Steps Manufacturers Should Take Before Launching a Content Marketing Strategy

When it comes to content marketing, the manufacturing industry has been relatively slow to adapt. Many people mistakenly think that content from manufacturers is likely to be filled with technical jargon and complex products that may not arouse interest in potential customers. However, the lack of glamour in manufacturing is one of the biggest reasons why companies within this industry need to build solid content marketing strategy.

by Renee Anderson, under Marketing, Marketing Strategy, Content Marketing

6 Easy Ways to Generate Leads Online for FREE

Whether or not you have a digital marketing strategy in place, there are easy things you can do online RIGHT NOW to generate leads for your business for free. 


A Look Inside the Digital Marketing Landscape of 2016

With the digital marketing climate constantly changing and evolving, many business owners and marketers have a common concern about their website and internet marketing efforts becoming obsolete. Although we cannot fully predict what new "trends" will come in 2016, here are a few tactics that are worth keeping a close eye on as they continue to grow and expand into the new year. 


Website Revamp: Incorporating Visual Content

According to Zabisco, 40% of people are better able to process and respond to visual information as opposed to plain text. Pictures, videos, and infographics are becoming fundamental components in content marketing. How does your website stack up? 

by Renee Anderson, under Web Design, Content Marketing

Website Revamp: Providing the Right Content For Your Audience

According to data by Chartbeat, 55% of visitors spend less than 15 seconds on a website. How can you effectively capture their attention while making information easy to find? It is all about optimizing content. 

by Renee Anderson, under Content Marketing

Keeping Up With The Latest SEO Trends: Content Marketing

There has been some speculation that content marketing will eventually replace SEO. Despite these theories, SEO and content marketing are two powerful tools that can and should work together towards a common goal; provide consumers more relevant and useful information.