Content Marketing

Good web design is critical for a marketing website; it can make or break your content marketing efforts.

Before diving into any new website build, the smartest thing you can do is conduct comprehensive research and planning. And it’s important to be strategic regarding more than just site design and development. Your new website needs a thoughtful SEO strategy in place before you start building in order to ensure it’s poised for optimal search engine performance. Leaving SEO as an afterthought to be addressed only just prior to launching your new website leaves way too many missed opportunities on the table and can often result in ‘too little, too late’.

When it comes to content marketing, the manufacturing industry has been relatively slow to adapt. Many people mistakenly think that content from manufacturers is likely to be filled with technical jargon and complex products that may not arouse interest in potential customers. However, the lack of glamour in manufacturing is one of the biggest reasons why companies within this industry need to build solid content marketing strategy.

According to Zabisco, 40% of people are better able to process and respond to visual information as opposed to plain text. Pictures, videos, and infographics are becoming fundamental components in content marketing. How does your website stack up? 

According to data by Chartbeat, 55% of visitors spend less than 15 seconds on a website. How can you effectively capture their attention while making information easy to find? It is all about optimizing content. 

There has been some speculation that content marketing will eventually replace SEO. Despite these theories, SEO and content marketing are two powerful tools that can and should work together towards a common goal; provide consumers more relevant and useful information.