MailChimp remains one of the most viable email marketing platforms accross the marketing technology landscape. It offers exceptional ease of use and a bagful of tricks for optimizing and improving your email campaigns. Representing a major component of your marketing technology stack, are you utilizing all of the features and functionality MailChimp has to offer?
One of the reasons we recommend MailChimp to customers who will be managing their own email marketing campaigns is because it's one of the most user-friendly tools out there for this. In fact, if you receive our monthly newsletter, you've probably already noticed that we use it in-house, too.
For most of us today, email is an essential part of both our personal and work lives. If we don't check our email for a few days, we probably feel lost. And if we don't receive any emails for a day, we think something's wrong.