The best way to know whether your website is helping your business succeed is by measuring its results. Read on to learn what to measure, how to measure it, and what to do with the information you collect.
Website conversions include quote requests, email newsletter sign-ups, purchases, and more. They're the main reason your website exists, and if you want them, your website needs a conversion path visitors will follow. Read on to learn 7 critical elements your website's conversion path needs to be successful.
One thing we tell our clients to always remember about their website is that they're designing it for people. And not just any people, but specific people. Knowing who these people are and how they think, feel, and behave is key to creating a website that does what you want it to do. One way to discover this is by creating buyer personas. What are buyer personas and why should you care about them? Read on to learn more.