Jan31st2018

Strengthen Your LinkedIn Company Page Following These 4 Tactics

Over the years since LinkedIn’s inception, the platform has become a mainstay for business networking across the globe with an expanding user base of over 467 million members. Companies, especially in the B2B sector, have adopted LinkedIn’s business page option with particular enthusiasm, based on the opportunities offered to showcase their organization, build a corporate online presence, share company news, and enable their own employees to become ambassadors of their brand.

by Renee Anderson, under Marketing
Dec11th2017

Industry Analysis: Choosing the Right Marketing Channels for Your Business

Creating and executing a successful marketing strategy requires not only understanding who your buyers are, but also identifying what marketing channels resonate with them. Every industry is different, so we’ll provide guided recommendations on what channels your company can employ to turn prospects into customers.

by Renee Anderson, under Marketing, Marketing Strategy, Sales and Marketing
Jul12th2017

How to Know if Your Website is Helping Your Business Succeed

The best way to know whether your website is helping your business succeed is by measuring its results. Read on to learn what to measure, how to measure it, and what to do with the information you collect.

Jul5th2017

The Importance of Mobile-Friendly Websites in 2017

There's been a widespread panic for sites to get mobile-friendly ever since Mobilegeddon occurred, and for those of you who haven't made the switch yet, you might be wondering how important it really is for you. Read on to learn more.

Jun28th2017

7 Things the Best Conversion Paths Include

Website conversions include quote requests, email newsletter sign-ups, purchases, and more. They're the main reason your website exists, and if you want them, your website needs a conversion path visitors will follow. Read on to learn 7 critical elements your website's conversion path needs to be successful.

Jun21st2017

The Truth About Content

Do a Google search for "content strategy" and you'll get about 26.5 million results. No, really. Google will show you 26,500,000 different pages about content strategy. Obviously, content is a big, BIG deal. Don't you wish someone would break it down for you and give you the straight skinny? Well, we're going to try. :)

Jun8th2017

How to Connect with Your Website Visitors and Earn New Customers

Knowing the right thing to say to prospects is key to turning them into enthusiastic customers. Achieving that with your website means truly understanding your buyers and your relationship with them. 

Jun1st2017

Buyer Personas Should Change the Way You Design Your Website

One thing we tell our clients to always remember about their website is that they're designing it for people. And not just any people, but specific people. Knowing who these people are and how they think, feel, and behave is key to creating a website that does what you want it to do. One way to discover this is by creating buyer personas. What are buyer personas and why should you care about them? Read on to learn more.

Apr27th2017

5 Google AdWords Settings That Are Draining Your Budget

If you manage your Google AdWords campaigns in-house, you have a lot of power at your fingertips. This post highlights five common mistakes we see advertisers make that wastes their companies' money.

Apr24th2017

Case Study: A Great Manufacturer’s Website

When developing a website for your manufacturing company, there are some key things you should keep in mind. A focused approach can bring you the best return on your investment.