Jun13th2018

How Manufacturers are Reaching More Customers Than Ever With an Omnichannel Digital Experience

In the not-too-distant past, multi-channel marketing was all the rage, involving simultaneous deployment of messages and promotional offers using a tiered system of channels. Now, manufacturers are increasingly undergoing digital transformation as they attempt to remain competitive. Part of this shift is the adoption of omnichannel marketing, an integrated, cross-channel communication method combining data and analysis with real-time updates and messaging.

May3rd2018

Why Small Businesses Need To Embrace Digital Marketing in 2018

Even though small businesses make up such a large part of the U.S. economy (there are 27.9 million of them to be exact), not all are taking advantage of everything digital marketing has to offer. Research shows that many still spend most of their time and resources on traditional marketing tactics instead of investing in digital strategies that can be tracked, measured, and improved upon. As a result, some small businesses are holding themselves back from capitalizing on big marketplace opportunities.

by Renee Anderson, under Marketing, Marketing Strategy
Apr11th2018

5 Steps Manufacturers Should Take Before Launching a Content Marketing Strategy

When it comes to content marketing, the manufacturing industry has been relatively slow to adapt. Many people mistakenly think that content from manufacturers is likely to be filled with technical jargon and complex products that may not arouse interest in potential customers. However, the lack of glamour in manufacturing is one of the biggest reasons why companies within this industry need to build solid content marketing strategy.

by Renee Anderson, under Marketing, Marketing Strategy, Content Marketing
Jan31st2018

Strengthen Your LinkedIn Company Page Following These 4 Tactics

Over the years since LinkedIn’s inception, the platform has become a mainstay for business networking across the globe with an expanding user base of over 467 million members. Companies, especially in the B2B sector, have adopted LinkedIn’s business page option with particular enthusiasm, based on the opportunities offered to showcase their organization, build a corporate online presence, share company news, and enable their own employees to become ambassadors of their brand.

by Renee Anderson, under Marketing
Dec11th2017

Industry Analysis: Choosing the Right Marketing Channels for Your Business

Creating and executing a successful marketing strategy requires not only understanding who your buyers are, but also identifying what marketing channels resonate with them. Every industry is different, so we’ll provide guided recommendations on what channels your company can employ to turn prospects into customers.

by Renee Anderson, under Marketing, Marketing Strategy, Sales and Marketing
Jul12th2017

How to Know if Your Website is Helping Your Business Succeed

The best way to know whether your website is helping your business succeed is by measuring its results. Read on to learn what to measure, how to measure it, and what to do with the information you collect.

Jul5th2017

The Importance of Mobile-Friendly Websites in 2017

There's been a widespread panic for sites to get mobile-friendly ever since Mobilegeddon occurred, and for those of you who haven't made the switch yet, you might be wondering how important it really is for you. Read on to learn more.

Jun28th2017

7 Things the Best Conversion Paths Include

Website conversions include quote requests, email newsletter sign-ups, purchases, and more. They're the main reason your website exists, and if you want them, your website needs a conversion path visitors will follow. Read on to learn 7 critical elements your website's conversion path needs to be successful.

Jun21st2017

The Truth About Content

Do a Google search for "content strategy" and you'll get about 26.5 million results. No, really. Google will show you 26,500,000 different pages about content strategy. Obviously, content is a big, BIG deal. Don't you wish someone would break it down for you and give you the straight skinny? Well, we're going to try. :)

Jun8th2017

How to Connect with Your Website Visitors and Earn New Customers

Knowing the right thing to say to prospects is key to turning them into enthusiastic customers. Achieving that with your website means truly understanding your buyers and your relationship with them.