A lot of businesses approach their blogging without any strategy or end-goal, which is a grave mistake to make. The last few years have been the years in which content marketing has risen to the top of the digital marketing game. With well-planned and executed content, you can move your business to the top of your niche.
Over the years since LinkedIn’s inception, the platform has become a mainstay for business networking across the globe with an expanding user base of over 467 million members. Companies, especially in the B2B sector, have adopted LinkedIn’s business page option with particular enthusiasm, based on the opportunities offered to showcase their organization, build a corporate online presence, share company news, and enable their own employees to become ambassadors of their brand.
Do a Google search for "content strategy" and you'll get about 26.5 million results. No, really. Google will show you 26,500,000 different pages about content strategy. Obviously, content is a big, BIG deal. Don't you wish someone would break it down for you and give you the straight skinny? Well, we're going to try. :)
In the not-too-distant past, multi-channel marketing was all the rage, involving simultaneous deployment of messages and promotional offers using a tiered system of channels. Now, manufacturers are increasingly undergoing digital transformation as they attempt to remain competitive. Part of this shift is the adoption of omnichannel marketing, an integrated, cross-channel communication method combining data and analysis with real-time updates and messaging.
There's been a widespread panic for sites to get mobile-friendly ever since Mobilegeddon occurred, and for those of you who haven't made the switch yet, you might be wondering how important it really is for you. Read on to learn more.
Before diving into any new website build, the smartest thing you can do is conduct comprehensive research and planning. And it’s important to be strategic regarding more than just site design and development. Your new website needs a thoughtful SEO strategy in place before you start building in order to ensure it’s poised for optimal search engine performance. Leaving SEO as an afterthought to be addressed only just prior to launching your new website leaves way too many missed opportunities on the table and can often result in ‘too little, too late’.
Come July 24th, Google Adwords will now become Google Ads. The rebrand includes all of the same advertising capabilities as Google AdWords, such as search ads, display ads, video ads, apps, google maps placements, google play placements, and more. In addition, Google will be consolidating a few of their advertising services to make online advertising more simplified and streamlined for marketers and small business owners alike.
When it comes to content marketing, the manufacturing industry has been relatively slow to adapt. Many people mistakenly think that content from manufacturers is likely to be filled with technical jargon and complex products that may not arouse interest in potential customers. However, the lack of glamour in manufacturing is one of the biggest reasons why companies within this industry need to build solid content marketing strategy.
Creating and executing a successful marketing strategy requires not only understanding who your buyers are, but also identifying what marketing channels resonate with them. Every industry is different, so we’ll provide guided recommendations on what channels your company can employ to turn prospects into customers.