Apr1st2020

Tracking Inbound Calls for Marketing Attribution

Tracking inbound phone calls and attributing them back to the right marketing campaign or channel will be common practice in the 2020s. Here's how August Ash recommends you get started with inbound call attribution.

by Stuart Blessman, under Marketing Strategy, Marketing Technology
Feb19th2020

Understanding the Impact of the California Consumer Privacy Act (CCPA) on Websites

While August Ash is based in Minneapolis, many of our partners do business nationally. The California Consumer Privacy Act has wide ranging implications that business leaders and marketers need to be aware of. Learn more about how CCPA may impact your data collection policies.

by Stuart Blessman, under Marketing Strategy
Jan20th2020

Client Success Story: PGC

“The team at August Ash works alongside you to bring ideas and insight to your digital marketing strategy. They are equally as excited about your success and the growth of your business as you are!” - Amber Fennell, Director of Sales and Marketing, PGC

by Erica Lovestrand, under Marketing Strategy
Jan13th2020

How Manufacturers and Distributors Find Success with Email Marketing and Automation

Email marketing is the most successful revenue-generating channel for many companies, and automation with personalization takes it a step further. 

by Stuart Blessman, under Marketing Strategy, Marketing Technology
Dec30th2019

Client Success Story: Lord + Heinlein

"We are in a better place right now and moving forward than we have been in years." - Melissa Heinlein, Attorney Partner

by Erica Lovestrand, under Marketing Strategy
Sep10th2019

Business Blogging Strategy and Checklist

A lot of businesses approach their blogging without any strategy or end-goal, which is a grave mistake to make. The last few years have been the years in which content marketing has risen to the top of the digital marketing game. With well-planned and executed content, you can move your business to the top of your niche.

by Stuart Blessman, under Marketing, Marketing Strategy, Blog Strategy
Aug30th2019

Optimizing Websites for Voice Search

Voice assistants are in nearly everyone's homes and pockets, and their usage is growing. To position your brand and website to win the voice search results, there are a few things you should start doing.

by Stuart Blessman, under Marketing Strategy, Web Development
Aug12th2019

Should My Company Use Marketing Automation Software?

Whether your company is B2B or B2C, marketing automation software is an excellent way to nurture leads and help resource-strapped marketing and sales teams. Learn more with August Ash.

by Jeff Bernett, under Marketing Strategy, Marketing Technology
Aug2nd2019

What, How and Why: Marketing Automation for Manufacturing Companies 

As your company grows, your ability to maintain one-on-one relationships with prospective and established clients declines. Or does it? There’s a way to support those personal relationships without a prohibitively large investment in additional personnel: marketing automation.

by Stuart Blessman, under Marketing Strategy, Marketing Technology
Jul29th2019

Aligning Website and Digital Marketing in Charter Schools and Higher Education

Higher education and charter schools have a more significant mandate when it comes to their digital footprint. Why? Because you are now dealing with the most tech-savvy generation since the Internet came into being in 1995. You can’t afford not to deliver the best experience online, especially if you still want (to be in) business. 

by August Ash, under Marketing Strategy, Web Design