A lot of businesses approach their blogging without any strategy or end-goal, which is a grave mistake to make. The last few years have been the years in which content marketing has risen to the top of the digital marketing game. With well-planned and executed content, you can move your business to the top of your niche.
Voice assistants are in nearly everyone's homes and pockets, and their usage is growing. To position your brand and website to win the voice search results, there are a few things you should start doing.
As your company grows, your ability to maintain one-on-one relationships with prospective and established clients declines. Or does it? There’s a way to support those personal relationships without a prohibitively large investment in additional personnel: marketing automation.
Higher education and charter schools have a more significant mandate when it comes to their digital footprint. Why? Because you are now dealing with the most tech-savvy generation since the Internet came into being in 1995. You can’t afford not to deliver the best experience online, especially if you still want (to be in) business.
In the not-too-distant past, multi-channel marketing was all the rage, involving simultaneous deployment of messages and promotional offers using a tiered system of channels. Now, manufacturers are increasingly undergoing digital transformation as they attempt to remain competitive. Part of this shift is the adoption of omnichannel marketing, an integrated, cross-channel communication method combining data and analysis with real-time updates and messaging.
Even though small businesses make up such a large part of the U.S. economy (there are 27.9 million of them to be exact), not all are taking advantage of everything digital marketing has to offer. Digital Marketing is key to small business growth in 2019.