Marketing Technology

Before diving into any new website build, the smartest thing you can do is conduct comprehensive research and planning. And it’s important to be strategic regarding more than just site design and development. Your new website needs a thoughtful SEO strategy in place before you start building in order to ensure it’s poised for optimal search engine performance. Leaving SEO as an afterthought to be addressed only just prior to launching your new website leaves way too many missed opportunities on the table and can often result in ‘too little, too late’.

Come July 24th, Google Adwords will now become Google Ads. The rebrand includes all of the same advertising capabilities as Google AdWords, such as search ads, display ads, video ads, apps, google maps placements, google play placements, and more. In addition, Google will be consolidating a few of their advertising services to make online advertising more simplified and streamlined for marketers and small business owners alike.

In the not-too-distant past, multi-channel marketing was all the rage, involving simultaneous deployment of messages and promotional offers using a tiered system of channels. Now, manufacturers are increasingly undergoing digital transformation as they attempt to remain competitive. Part of this shift is the adoption of omnichannel marketing, an integrated, cross-channel communication method combining data and analysis with real-time updates and messaging.

Back in the day, it would generally take some time for new technology to be embraced by the public. However, new technology has been developing at a much faster pace over the past decade than it historically has. Just take for example the IoT (Internet of Things) and how quickly it's been adopted by consumers. As a result, businesses need to begin leveraging the IoT or risk falling behind. The reason behind this? The IoT provides valuable consumer data that can help you create a better customer experience, thereby putting your company in a better position to succeed.

Google Analytics can be overwhelming. Let's face it, sometimes it feels like there is way too much data to sort through. However, having a clear understanding of what information is most valuable and how to interpret this data will help your team move closer towards creating an actionable plan in improving your website’s overall performance.

A comprehensive content management system (CMS) enables the process of creating, managing and publishing content on your website. We’ll explain the importance behind having a robust CMS system and why it serves as the foundation for B2B marketing success.

It’s no question that the digital marketing landscape, especially in the B2B world, is constantly evolving and changing. Businesses have more options than ever to connect with customers, yet many fall short in creating an effective strategy in doing so. So what is the modern B2B buyer looking for in 2018? A personalized digital experience set forth by you, the business.

MailChimp remains one of the most viable email marketing platforms accross the marketing technology landscape. It offers exceptional ease of use and a bagful of tricks for optimizing and improving your email campaigns. Representing a major component of your marketing technology stack, are you utilizing all of the features and functionality MailChimp has to offer?

Account Based Marketing is by no means a new concept, as a matter of fact it’s been around for quite some time. Yet, ABM is finally being recognized for its success due to various advancements in marketing technology. In this article, we’ll dive into what Account Based Marketing is and give you a 5 step guide to putting your own ABM strategy into place.