While tools like Google Analytics are useful for digging up data regarding session duration, behavior paths, demographics, and countless other insights, heat mapping is a great tool that visually displays visitor behavior on a website.
There's been a widespread panic for sites to get mobile-friendly ever since Mobilegeddon occurred, and for those of you who haven't made the switch yet, you might be wondering how important it really is for you. Read on to learn more.
Google is increasing the influence of mobile-friendliness when determining which websites to show in mobile search results. With the May update looming, we look back at the original mobile-friendly algorithm update (a.k.a. "Mobilegeddon") and discuss how businesses should prepare for the sequel.
With the digital marketing climate constantly changing and evolving, many business owners and marketers have a common concern about their website and internet marketing efforts becoming obsolete. Although we cannot fully predict what new "trends" will come in 2016, here are a few tactics that are worth keeping a close eye on as they continue to grow and expand into the new year.
According CNN Money, mobile devices currently account for 55% of all internet usage in the United States. With continued growth of technology and mobile use on the rise, millions of businesses have seen value in becoming “mobile friendly”.