5 Google AdWords Settings That Are Draining Your Budget

If you manage your Google AdWords campaigns in-house, you have a lot of power at your fingertips. This post highlights five common mistakes we see advertisers make that wastes their companies' money.


Are You Keeping Up With the Changes to Google AdWords?

While some of the more advanced features in AdWords may not make sense for everyone to utilize, here are some of the top and most recent changes to Google's advertising platform that you should consider when managing your accounts.

by Jared Drahonovsky, under Search Engine Marketing, Pay Per Click

Common Misconceptions About PPC vs. SEO

While the main focus of SEO and Internet Marketing tends to be on organic search, pay-per-click (PPC) campaigns are a vital, supplemental tool for marketers. One of the misconceptions we run into with some clients is that PPC and SEO are very similar when considering which metrics or elements are important to look at in order to measure website success.

by Jared Drahonovsky, under Search Engine Optimization, Pay Per Click

MnSearch Event: Google AdWords Enhanced Campaigns

We recently had the privilege of attending the marquee event put on by the Minnesota Search Engine Marketing Association , featuring Brad Geddes – a highly decorated speaker, author and trainer in the search engine marketing industry. 

by Bryant Crock, under Search Engine Optimization, Pay Per Click

How Fresh is Your Pay-Per-Click Campaign?

One of the biggest advantages of using pay-per-click (PPC) advertising is the timeliness of it. You can create campaigns, make changes, and see results almost in real time.

by August Ash, under Pay Per Click

Better Landing Pages = Better Conversion Rates

Landing pages are crucial to your PPC campaigns' success. Not only will your landing page likely be the first on-site experience your visitors have with your company, but these pages will serve as your first--and sometimes, only--chance to close the deal.


What's the Difference Between SEO and SEM?

What is the difference between SEO and SEM?


Solving The Keyword Mystery

Keywords play a large role in optimizing a website and often there is confusion surrounding exactly what they are and how they work.


Targeting Seasonal Keywords for Increased Profit and Traffic

Summer’s here! Are you targeting seasonal keywords for a solid PPC campaign?