If you manage your Google AdWords campaigns in-house, you have a lot of power at your fingertips. This post highlights five common mistakes we see advertisers make that wastes their companies' money.
While some of the more advanced features in AdWords may not make sense for everyone to utilize, here are some of the top and most recent changes to Google's advertising platform that you should consider when managing your accounts.
Summer’s here! Are you targeting seasonal keywords for a solid PPC campaign?