As more decision makers in companies become millennials, the digital customer service experience manufacturers use needs to evolve. August Ash recommends every manufacturer have a solid CRM, a marketing automation platform, and a robust customer reviews platform for digital success.
Business owners need all the help they can get. Sure, you may be an expert in your industry, but how many people are simultaneously expert business managers? It’s commonly believed business leaders wrestle with 136 issues at the same time, and the speed in which they resolve these issues defines how much—and how fast—the company can grow. Growth depends on sound business management, and the Entrepreneurial Operating System (EOS) helps them achieve this.
Frustrated by your inability to increase your top line revenue to the point you would like it to be? Since revenue is an indication of historical performance, it is merely a symptom of the problem. The real problem is your lack of effective sales-infrastructure and sales department procedures.
Every successful website project or marketing campaign begins with understanding your target audience, and buyer personas are key in doing so. Buyer personas help you understand your current and potential customers, what their obstacles and motivations are, and how you can position your offering or service to meet their needs. This is not an exact science, but there are some big mistakes you should avoid making in the process.
Creating and executing a successful marketing strategy requires not only understanding who your buyers are, but also identifying what marketing channels resonate with them. Every industry is different, so we’ll provide guided recommendations on what channels your company can employ to turn prospects into customers.
Account Based Marketing is by no means a new concept, as a matter of fact it’s been around for quite some time. Yet, ABM is finally being recognized for its success due to various advancements in marketing technology. In this article, we’ll dive into what Account Based Marketing is and give you a 5 step guide to putting your own ABM strategy into place.