Sep13th2018

The Importance of Building a Modern Sales Infrastructure for Growth

Frustrated by your inability to increase your top line revenue to the point you would like it to be?  Since revenue is an indication of historical performance, it is merely a symptom of the problem. The real problem is your lack of effective sales-infrastructure and sales department procedures. 

by Renee Anderson, under Sales and Marketing
Aug23rd2018

EOS (Entrepreneurial Operating System): The Key to Accelerated Business Growth

Entrepreneurs need all the help they can get. Sure, you may be an expert in your industry, but how many people are simultaneously expert business managers? It’s commonly believed business leaders wrestle with 136 issues at the same time, and the speed in which they resolve these issues defines how much—and how fast—the company can grow. Growth depends on sound business management, and the Entrepreneurial Operating System (EOS) helps them achieve this.

by Renee Anderson, under Sales and Marketing
Feb13th2018

5 Mistakes You Need to Avoid When Creating Buyer Personas

Every successful website project or marketing campaign begins with understanding your target audience, and buyer personas are key in doing so. Buyer personas help you understand your current and potential customers, what their obstacles and motivations are, and how you can position your offering or service to meet their needs. This is not an exact science, but there are some big mistakes you should avoid making in the process.

by Renee Anderson, under Marketing Strategy, Sales and Marketing
Dec11th2017

Industry Analysis: Choosing the Right Marketing Channels for Your Business

Creating and executing a successful marketing strategy requires not only understanding who your buyers are, but also identifying what marketing channels resonate with them. Every industry is different, so we’ll provide guided recommendations on what channels your company can employ to turn prospects into customers.

by Renee Anderson, under Marketing, Marketing Strategy, Sales and Marketing
Nov15th2017

5 Step Guide to Account Based Marketing

Account Based Marketing is by no means a new concept, as a matter of fact it’s been around for quite some time. Yet, ABM is finally being recognized for its success due to various advancements in marketing technology. In this article, we’ll dive into what Account Based Marketing is and give you a 5 step guide to putting your own ABM strategy into place.