Do a Google search for "content strategy" and you'll get about 26.5 million results. No, really. Google will show you 26,500,000 different pages about content strategy. Obviously, content is a big, BIG deal. Don't you wish someone would break it down for you and give you the straight skinny? Well, we're going to try. :)
While tools like Google Analytics are useful for digging up data regarding session duration, behavior paths, demographics, and countless other insights, heat mapping is a great tool that visually displays visitor behavior on a website.
This has been our most popular blog post by far since we first published it back in 2012. And for good reason-- imagine being able to see, in real time, every visitor on your website, what they're looking at while they're looking at it, and even where they're located. Guess what? You can!
Before diving into any new website build, the smartest thing you can do is conduct comprehensive research and planning. And it’s important to be strategic regarding more than just site design and development. Your new website needs a thoughtful SEO strategy in place before you start building in order to ensure it’s poised for optimal search engine performance. Leaving SEO as an afterthought to be addressed only just prior to launching your new website leaves way too many missed opportunities on the table and can often result in ‘too little, too late’.
Come July 24th, Google Adwords will now become Google Ads. The rebrand includes all of the same advertising capabilities as Google AdWords, such as search ads, display ads, video ads, apps, google maps placements, google play placements, and more. In addition, Google will be consolidating a few of their advertising services to make online advertising more simplified and streamlined for marketers and small business owners alike.
Google Analytics can be overwhelming. Let's face it, sometimes it feels like there is way too much data to sort through. However, having a clear understanding of what information is most valuable and how to interpret this data will help your team move closer towards creating an actionable plan in improving your website’s overall performance.
The best way to know whether your website is helping your business succeed is by measuring its results. Read on to learn what to measure, how to measure it, and what to do with the information you collect.
Website conversions include quote requests, email newsletter sign-ups, purchases, and more. They're the main reason your website exists, and if you want them, your website needs a conversion path visitors will follow. Read on to learn 7 critical elements your website's conversion path needs to be successful.
One thing we tell our clients to always remember about their website is that they're designing it for people. And not just any people, but specific people. Knowing who these people are and how they think, feel, and behave is key to creating a website that does what you want it to do. One way to discover this is by creating buyer personas. What are buyer personas and why should you care about them? Read on to learn more.