Sep23rd2019

Image Optimization and Web Design and Development

SEO is an ongoing initiative made up of smaller tasks, one of which is image optimization and compression. Properly optimized images can help your site rank higher and provide a better visitor experience, and both digital marketers and web developers have a hand in making your site look and function well.

by Stuart Blessman, under Web Development, Search Engine Optimization
Feb5th2019

5 Local SEO Strategies to Dominate Your Competition

Local search strategies have changed a lot in recent years. Here are 5 important steps to implement to improve your local search presence.

Sep19th2018

The Ultimate Website SEO Checklist for 2019

Before diving into any new website build, the smartest thing you can do is conduct comprehensive research and planning. And it’s important to be strategic regarding more than just site design and development. Your new website needs a thoughtful SEO strategy in place before you start building in order to ensure it’s poised for optimal search engine performance. Leaving SEO as an afterthought to be addressed only just prior to launching your new website leaves way too many missed opportunities on the table and can often result in ‘too little, too late’.

Jul23rd2018

Introducing the All New Google Ads

Come July 24th, Google Adwords will now become Google Ads. The rebrand includes all of the same advertising capabilities as Google AdWords, such as search ads, display ads, video ads, apps, google maps placements, google play placements, and more. In addition, Google will be consolidating a few of their advertising services to make online advertising more simplified and streamlined for marketers and small business owners alike.

Apr25th2018

Google Analytics: How to Take Action on Valuable Insights

Google Analytics can be overwhelming. Let's face it, sometimes it feels like there is way too much data to sort through. However, having a clear understanding of what information is most valuable and how to interpret this data will help your team move closer towards creating an actionable plan in improving your website’s overall performance.

Jul12th2017

How to Know if Your Website is Helping Your Business Succeed

The best way to know whether your website is helping your business succeed is by measuring its results. Read on to learn what to measure, how to measure it, and what to do with the information you collect.

Sep28th2016

2 Big Takeaways from Google's Penguin 4.0 Update

On September 23, 2016, Google updated its core search algorithm with Penguin 4.0. What does this entail and what are the effects?

May6th2016

Two Simple Ways Web Design Affects SEO

On average, well-designed websites rank higher in search engine results than visually unappealing or outdated sites. How do search engines measure design quality? We look at two fundamental ways great design leads to great rankings.

by Jack Thumser, under Web Design, Search Engine Optimization
Mar24th2016

Mobilegeddon 2? What You Need to Know About Google's Upcoming Mobile Update

Google is increasing the influence of mobile-friendliness when determining which websites to show in mobile search results. With the May update looming, we look back at the original mobile-friendly algorithm update (a.k.a. "Mobilegeddon") and discuss how businesses should prepare for the sequel.

Sep1st2015

Top 3 SEO Mistakes in 2015

SEO is an art and a science – and not an exact science, at that. It can be tricky to hit the mark when there are a wide array of tactical options to choose from and many voices telling you various opinions about which tactics are best.