Before diving into any new website build, the smartest thing you can do is conduct comprehensive research and planning. And it’s important to be strategic regarding more than just site design and development. Your new website needs a thoughtful SEO strategy in place before you start building in order to ensure it’s poised for optimal search engine performance. Leaving SEO as an afterthought to be addressed only just prior to launching your new website leaves way too many missed opportunities on the table and can often result in ‘too little, too late’.
SEO is an ongoing initiative made up of smaller tasks, one of which is image optimization and compression. Properly optimized images can help your site rank higher and provide a better visitor experience, and both digital marketers and web developers have a hand in making your site look and function well.
Come July 24th, Google Adwords will now become Google Ads. The rebrand includes all of the same advertising capabilities as Google AdWords, such as search ads, display ads, video ads, apps, google maps placements, google play placements, and more. In addition, Google will be consolidating a few of their advertising services to make online advertising more simplified and streamlined for marketers and small business owners alike.
Google Analytics can be overwhelming. Let's face it, sometimes it feels like there is way too much data to sort through. However, having a clear understanding of what information is most valuable and how to interpret this data will help your team move closer towards creating an actionable plan in improving your website’s overall performance.
The best way to know whether your website is helping your business succeed is by measuring its results. Read on to learn what to measure, how to measure it, and what to do with the information you collect.
On average, well-designed websites rank higher in search engine results than visually unappealing or outdated sites. How do search engines measure design quality? We look at two fundamental ways great design leads to great rankings.
Google is increasing the influence of mobile-friendliness when determining which websites to show in mobile search results. With the May update looming, we look back at the original mobile-friendly algorithm update (a.k.a. "Mobilegeddon") and discuss how businesses should prepare for the sequel.
Google has recently validated a theory many of us in the industry have had for a while about mobile friendly websites. Is this one of Google’s largest and most significant updates yet? Absolutely. Will your rankings be affected if your website is not mobile friendly? Yes. We will explain the importance of this update, how it will affect your online presence, and steps you should start making now to avoid the consequences.