Google Analytics: How to Take Action on Valuable Insights

Google Analytics can be overwhelming. Let's face it, sometimes it feels like there is way too much data to sort through. However, having a clear understanding of what information is most valuable and how to interpret this data will help your team move closer towards creating an actionable plan in improving your website’s overall performance.


How to Know if Your Website is Helping Your Business Succeed

The best way to know whether your website is helping your business succeed is by measuring its results. Read on to learn what to measure, how to measure it, and what to do with the information you collect.


2 Big Takeaways from Google's Penguin 4.0 Update

On September 23, 2016, Google updated its core search algorithm with Penguin 4.0. What does this entail and what are the effects?


Two Simple Ways Web Design Affects SEO

On average, well-designed websites rank higher in search engine results than visually unappealing or outdated sites. How do search engines measure design quality? We look at two fundamental ways great design leads to great rankings.

by Jack Thumser, under Web Design, Search Engine Optimization

Mobilegeddon 2? What You Need to Know About Google's Upcoming Mobile Update

Google is increasing the influence of mobile-friendliness when determining which websites to show in mobile search results. With the May update looming, we look back at the original mobile-friendly algorithm update (a.k.a. "Mobilegeddon") and discuss how businesses should prepare for the sequel.


Why You Shouldn’t Focus on SEO When Writing Blog Posts

A well-maintained blog on your company's website can attract new visitors from search engines and lead to valuable conversions. When bloggers focus too much on SEO, however, they can develop bad habits that decrease the ROI of their efforts. 

by Jack Thumser, under Blog Strategy, Search Engine Optimization

Meta Tags 101

We frequently get questions about website meta data; what it is, what it does, and how it should be used. Meta data, or meta tags, are snippets of code in the backend of a website that tell search engines and visitors what a web page is about. They can have a big impact on search engine rankings as well as how visitors view and interact with your website. 


Google Introduces Artificial Intelligence to Search with RankBrain

Google’s search algorithm works to identify the most accurate results for a search and contains over 200 “signals” that it uses to evaluate webpages. A new addition to this algorithm has been announced. Google calls it RankBrain, and it is now being cited as the 3rd most important “signal” when it comes to rankings. 


Common Misconceptions About PPC vs. SEO

While the main focus of SEO and Internet Marketing tends to be on organic search, pay-per-click (PPC) campaigns are a vital, supplemental tool for marketers. One of the misconceptions we run into with some clients is that PPC and SEO are very similar when considering which metrics or elements are important to look at in order to measure website success.

by Jared Drahonovsky, under Search Engine Optimization, Pay Per Click

How to Increase Your Website’s Search Engine Visibility through Local Search Optimization

Google’s recent local search results redesign is causing many marketers and business owners to take a closer look at their local search visibility. With the local search spotlight growing brighter every day, is your local marketing strategy equipped to shine?

by Jack Thumser, under Search Engine Optimization