Do a Google search for "content strategy" and you'll get about 26.5 million results. No, really. Google will show you 26,500,000 different pages about content strategy. Obviously, content is a big, BIG deal. Don't you wish someone would break it down for you and give you the straight skinny? Well, we're going to try. :)
While tools like Google Analytics are useful for digging up data regarding session duration, behavior paths, demographics, and countless other insights, heat mapping is a great tool that visually displays visitor behavior on a website.
There's been a widespread panic for sites to get mobile-friendly ever since Mobilegeddon occurred, and for those of you who haven't made the switch yet, you might be wondering how important it really is for you. Read on to learn more.
Back in the day, it would generally take some time for new technology to be embraced by the public. However, new technology has been developing at a much faster pace over the past decade than it historically has. Just take for example the IoT (Internet of Things) and how quickly it's been adopted by consumers. As a result, businesses need to begin leveraging the IoT or risk falling behind. The reason behind this? The IoT provides valuable consumer data that can help you create a better customer experience, thereby putting your company in a better position to succeed.
Website conversions include quote requests, email newsletter sign-ups, purchases, and more. They're the main reason your website exists, and if you want them, your website needs a conversion path visitors will follow. Read on to learn 7 critical elements your website's conversion path needs to be successful.
One thing we tell our clients to always remember about their website is that they're designing it for people. And not just any people, but specific people. Knowing who these people are and how they think, feel, and behave is key to creating a website that does what you want it to do. One way to discover this is by creating buyer personas. What are buyer personas and why should you care about them? Read on to learn more.