Higher education and charter schools have a more significant mandate when it comes to their digital footprint. Why? Because you are now dealing with the most tech-savvy generation since the Internet came into being in 1995. You can’t afford not to deliver the best experience online, especially if you still want (to be in) business.
Most websites use either a custom-made or a pre-designed template; both come with pros and cons, and ultimately the best option comes down to your business needs.
Do a Google search for "content strategy" and you'll get about 26.5 million results. No, really. Google will show you 26,500,000 different pages about content strategy. Obviously, content is a big, BIG deal. Don't you wish someone would break it down for you and give you the straight skinny? Well, we're going to try. :)
There's been a widespread panic for sites to get mobile-friendly ever since Mobilegeddon occurred, and for those of you who haven't made the switch yet, you might be wondering how important it really is for you. Read on to learn more.
Websites have changed significantly over the past 10 years. It was common to have a static, online brochure-type website that listed your services, contact details, and perhaps something about your company’s background. An inordinate number of companies still have those websites up, and apart from updating telephone numbers and email addresses there’s little else going on. Over the past few years, this has clearly proven to not be enough. If you are currently experiencing any of the following pain-points, it may be time to consider turning your website into a platform for growth.
Website conversions include quote requests, email newsletter sign-ups, purchases, and more. They're the main reason your website exists, and if you want them, your website needs a conversion path visitors will follow. Read on to learn 7 critical elements your website's conversion path needs to be successful.
Knowing the right thing to say to prospects is key to turning them into enthusiastic customers. Achieving that with your website means truly understanding your buyers and your relationship with them.